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What is Oracle Audience Segmentation?

Boost the impact of your marketing campaigns by utilizing enriched third-party data to effortlessly establish audience segments. With Oracle Audience Segmentation, you gain insights through customer analytics that enhance your ability to forecast and evaluate campaign effectiveness. The platform allows for seamless navigation of customer data, eliminating the need for SQL, thanks to user-friendly drag-and-drop tools that streamline the segment creation process and include vital information for personalizing communications. By leveraging aggregated customer insights, you can easily tailor your marketing strategies, enabling you to filter and identify your top 15% of buyers or target those who are least engaged on your website. This efficient methodology not only conserves time but also elevates the accuracy of your targeting efforts. You can swiftly assess audience sizes without the frustration of prolonged query wait times. Additionally, waterfall segmentation empowers you to build and prioritize segments within your audience, ensuring that customers receive content that is both relevant and aligned with your objectives. Furthermore, when distributing the audience to external platforms like Responsys Campaign Management, this segment data is automatically integrated, thereby enhancing the reach and effectiveness of your campaigns. These advanced features allow you to fully harness the capabilities of your marketing initiatives, ultimately driving superior results and elevating your brand's presence in the market. This comprehensive approach guarantees a more strategic and informed marketing effort, setting you up for sustained success.

What is Driftrock?

Driftrock's lead generation solution empowers you to effectively gather, monitor, and turn leads into customers. 1. Integrate with over 20 lead sources, including Driftrock forms and chatbots, or create new ones. 2. Validate, route, and modify your data to maintain the integrity of the leads in your CRM. 3. Monitor each lead's journey from its origin, whether it be a keyword or advertisement, all the way to conversion. 4. Ensure your CRM remains updated with the latest information from Facebook, Google, and LinkedIn Custom Audiences. 5. This comprehensive approach maximizes your ability to engage potential clients efficiently.

Media

Media

Integrations Supported

Accenture Cloud Trade Promotion Management
Argent
Cognizant
Oracle Advertising
Oracle Responsys

Integrations Supported

Amazon Ads
Braze
Campaign Monitor
Close
Google Ads
HubSpot Customer Platform
HubSpot Marketing Hub
MSIGHTS
Mailchimp
Meta Ads
Salesforce
Salesforce Agentforce Marketing
Snapchat
TikTok Ads
X Ads (Twitter Ads)

API Availability

API Availability

Has API

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

$49
Based on the features you need and volume of leads.

Custom enterprise plans are available when you need custom integrations, custom legals, advanced security features and more.
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
Mac
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/marketing/audience-segmentation/

Company Facts

Organization Name

Driftrock

Date Founded

2004

Company Location

United Kingdom

Company Website

www.driftrock.com

Categories and Features

Data Management

Not specified

Categories and Features

Lead Capture

Dashboard
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Source Tracking

Lead Nurturing

Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization

Online Form Builders

Collaboration Tools
Drag & Drop / No Code
Mobile Forms
Reporting / Data Visualization
Signup Forms

Social Media Advertising

Reporting / Analytics
Retargeting

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Multi-Channel Data Collection

Social Media Marketing

Analytics
Contact Management
Conversion Tracking
Customer Targeting

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