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What is Smarketing Cloud?

Smarketing Cloud is a comprehensive platform that integrates artificial intelligence to transform sales and marketing efforts, with the goal of improving customer engagement and driving business growth. By unifying customer relationship management (CRM), sales processes, marketing automation, and AI capabilities into a single interface, it allows organizations to efficiently oversee their contact lists, develop targeted customer segments, and automate various workflows. This platform excels in multi-channel marketing, providing functionalities to launch campaigns across diverse channels, including email, SMS, Messenger, and WhatsApp, along with tools for workflow automation, audience segmentation, and in-depth analytics. With its CRM features, Smarketing Cloud equips businesses with effective contact management systems, detailed profiles of companies, and a comprehensive 360° view of their customers, which enhances their ability to deliver personalized experiences and refine sales strategies. Furthermore, the platform offers advanced sales tools for lead generation, deal tracking, and pipeline management, which significantly speeds up the process of closing deals for sales teams. Ultimately, Smarketing Cloud is crafted to boost operational efficiency while ensuring a fluid experience for both companies and their clientele, fostering deeper connections and loyalty. This ensures that businesses can adapt quickly to changing market demands while maintaining high levels of customer satisfaction.

What is Oracle Audience Segmentation?

Boost the impact of your marketing campaigns by utilizing enriched third-party data to effortlessly establish audience segments. With Oracle Audience Segmentation, you gain insights through customer analytics that enhance your ability to forecast and evaluate campaign effectiveness. The platform allows for seamless navigation of customer data, eliminating the need for SQL, thanks to user-friendly drag-and-drop tools that streamline the segment creation process and include vital information for personalizing communications. By leveraging aggregated customer insights, you can easily tailor your marketing strategies, enabling you to filter and identify your top 15% of buyers or target those who are least engaged on your website. This efficient methodology not only conserves time but also elevates the accuracy of your targeting efforts. You can swiftly assess audience sizes without the frustration of prolonged query wait times. Additionally, waterfall segmentation empowers you to build and prioritize segments within your audience, ensuring that customers receive content that is both relevant and aligned with your objectives. Furthermore, when distributing the audience to external platforms like Responsys Campaign Management, this segment data is automatically integrated, thereby enhancing the reach and effectiveness of your campaigns. These advanced features allow you to fully harness the capabilities of your marketing initiatives, ultimately driving superior results and elevating your brand's presence in the market. This comprehensive approach guarantees a more strategic and informed marketing effort, setting you up for sustained success.

Media

Media

Integrations Supported

Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
CrowdTwist
Decimal
Deloitte Compliance Suite
EVOSYS TELEMATICS
Kinetica
Oracle Advertising
Oracle BlueKai
Oracle Cloud CX
Oracle Cloud Infrastructure
Oracle Fusion Cloud EPM
Oracle Infinity
Oracle Marketing
Oracle Responsys
Soveren

Integrations Supported

Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
CrowdTwist
Decimal
Deloitte Compliance Suite
EVOSYS TELEMATICS
Kinetica
Oracle Advertising
Oracle BlueKai
Oracle Cloud CX
Oracle Cloud Infrastructure
Oracle Fusion Cloud EPM
Oracle Infinity
Oracle Marketing
Oracle Responsys
Soveren

API Availability

Has API

API Availability

Has API

Pricing Information

$500 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Smarketing Cloud

Date Founded

2017

Company Location

Ireland

Company Website

smarketingcloud.com

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/marketing/audience-segmentation/

Categories and Features

Email Template Design

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

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