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What is WiFi Marketing?

WiFi Marketing refers to a software solution designed for guest WiFi that enables establishments like cafes, restaurants, and hotels to gather customer data while adhering to GDPR regulations. This system collects various information, including names, email addresses, dates of birth, phone numbers, gender, and postal codes. It also supports initiatives such as the NHS Test and Trace program by redirecting users who connect to WiFi to an online menu or mobile application. Furthermore, the collected data can be analyzed to detect trends and gain insights into customer behavior, enhancing the overall understanding of patrons. The WiFi Marketing platform boasts over 2000 integrations with companies like TripAdvisor and Salesforce, making it a versatile tool. Additionally, it can be linked with other services like Yumpingo, Airship CRM, and Slack, creating a comprehensive digital ecosystem for businesses. With such extensive capabilities, WiFi Marketing not only fosters customer engagement but also streamlines operational efficiency.

What is BridgeLogic?

BridgeLogic offers an innovative platform for WiFi marketing, analytics, and advertising tailored specifically for physical locations. Their system is compatible with any WiFi network and delivers immediate insights into customer demographics and behaviors, including information such as names, gender, social interests, and contact details. Additionally, it tracks customer movement patterns like location, foot traffic, and duration of stay. By utilizing comprehensive venue analytics, you can enhance guest engagement, streamline marketing efforts, and boost advertising performance, all of which contribute to the growth of loyalty programs, the expansion of customer databases, and the creation of new revenue streams. The platform enables you to identify your most devoted customers through detailed analytics and reporting, which includes customer names, email addresses, total connected users, repeat visitors, and social media engagement methods. With its advanced marketing automation features, you can effortlessly distribute mobile coupons and email newsletters to customers, maintaining engagement long after they leave the store. This versatile solution can be implemented in a variety of environments, including coffee shops, car dealerships, stadiums, and more, making it an invaluable tool for any business aiming to leverage customer data effectively.

Media

Media

Integrations Supported

ActiveCampaign
AdRoll
Constant Contact
Drip
Facebook
Google Ads
HubSpot CRM
HubSpot Customer Platform
Mailchimp
Salesforce
SendGrid
Stripe
Zapier
iContact
Gmail
MyGuestlist
Ontraport
Square Appointments
Tripadvisor WiFi
WhatsApp

Integrations Supported

ActiveCampaign
AdRoll
Constant Contact
Drip
Facebook
Google Ads
HubSpot CRM
HubSpot Customer Platform
Mailchimp
Salesforce
SendGrid
Stripe
Zapier
iContact
Gmail
MyGuestlist
Ontraport
Square Appointments
Tripadvisor WiFi
WhatsApp

API Availability

Has API

API Availability

Has API

Pricing Information

From £10 per venue per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

WiFi Marketing

Company Website

wifimarketing.co.uk

Company Facts

Organization Name

BridgeLogic WiFi

Company Location

United States

Company Website

bridgelogicwifi.com

Categories and Features

WiFi Marketing

Automated Emails
Branded Splash Page
Customer Analytics
Data Export
Data Privacy Compliance
Lead Capture
Location Heatmaps
Loyalty Program
Review Platform Integration
SMS Marketing
Social Media Integration
Surveys
Time Limited WiFi
Trigger Campaigns

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

WiFi Marketing

Automated Emails
Branded Splash Page
Customer Analytics
Data Export
Data Privacy Compliance
Lead Capture
Location Heatmaps
Loyalty Program
Review Platform Integration
SMS Marketing
Social Media Integration
Surveys
Time Limited WiFi
Trigger Campaigns

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