What is ROLLER?
ROLLER is dedicated to helping attractions and leisure venues operate more efficiently and grow revenue. With over 3,000 customers in 30+ countries—including well-known brands such as Sky Zone, We Rock the Spectrum, American Dream, Flip Out, Oxygen, and Jumpsquare—we’ve built a platform that reflects the real-world needs of the industry. We work with a diverse range of venues, from play centers and climbing gyms to amusement parks, bowling centers, zoos, and aquariums.
As a complete venue management solution, ROLLER brings together everything operators need to run their business in one place. Our platform combines online ticketing, POS, membership management, payments, and waivers to reduce complexity and improve efficiency. By connecting every part of the guest journey, ROLLER helps businesses increase revenue, streamline operations, and deliver better experiences at scale.
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Company Facts
Product Details
Product Details
ROLLER Categories and Features
Zoo Software
ROLLER is an innovative cloud-driven platform designed specifically for managing venues such as zoos and aquariums. This comprehensive system simplifies various operations, including admissions, online ticket sales, memberships, group reservations, and animal interactions, all through one seamless interface. By offering dynamic pricing strategies, upsell opportunities, and add-on options, ROLLER helps boost revenue while its real-time capacity oversight ensures optimal visitor flow and prevents overcapacity issues. Additionally, the platform features a point of sale system for retail and dining, aimed at increasing the average spending per guest throughout the facility. With tools for digital waivers, integrated payment processing, and in-depth analytics, zoos can streamline administrative tasks, enhance operational efficiency, and craft unforgettable experiences that encourage repeat visits.
Waiver Software
ROLLER is an innovative digital waiver solution tailored for attractions, designed to enhance the check-in process, minimize paperwork, and elevate the overall guest experience. Patrons can conveniently sign waivers online prior to their visit or on-site through mobile devices or kiosks, thereby reducing congestion at entry points. Each waiver is automatically associated with the guest's profile, allowing staff to quickly confirm completion and expedite admissions. Additionally, these waivers go beyond mere compliance by offering insightful guest data that can be leveraged for personalized experiences and targeted marketing strategies. With features such as multilingual support, seamless integration with booking and POS systems, and tools for managing group waivers, ROLLER empowers operators to save time, reduce friction, and create a more streamlined and connected experience for all.
Visitor Management System
ROLLER is an innovative visitor management solution designed specifically for attractions and leisure venues, enabling them to effectively oversee guest flow, check-in procedures, and the overall on-site experience. From the moment of online booking to the guest's arrival, ROLLER simplifies the entire visitor process through features like digital tickets, waivers, and self-service tools that minimize wait times and reduce manual tasks. Its real-time capacity management capabilities allow for better control of attendance and the optimization of operational efficiencies. Additionally, the integrated point-of-sale and payment systems facilitate smooth transactions throughout the venue. By maintaining centralized guest profiles and comprehensive reporting, operators can gain essential insights into visitor behavior, enhancing engagement and improving operational performance. ROLLER ensures a seamless and connected experience for visitors from their entry to their departure.
Venue Management Software
ROLLER is a comprehensive venue management solution tailored for attractions and leisure enterprises, aimed at enhancing operational efficiency and guest satisfaction. This cloud-based platform consolidates various functions, including online ticket sales, point-of-sale systems, payment processing, membership management, and group reservations, into one cohesive system. By integrating all aspects of your business, you can eliminate the need for multiple software tools. ROLLER helps boost revenue through strategic upselling, customizable pricing, and add-on options, while reducing administrative burdens with automation and real-time data analytics. With robust reporting features, customer relationship management tools, and smooth third-party integrations, ROLLER empowers operators with complete insight and control over their operations. Achieve streamlined processes, improved guest interactions, and sustainable growth with ROLLER.
Ticketing Software
ROLLER is an innovative online ticketing solution hosted in the cloud, specifically created to assist attractions in boosting conversion rates and providing a smooth experience for their visitors. Featuring a contemporary, mobile-friendly checkout process, guests can effortlessly purchase tickets, memberships, and additional options with just a few clicks. Minimize cart abandonment and enhance revenue through customizable upsells, packages, and promotional offers seamlessly integrated into the booking process. ROLLER’s ticketing platform also boasts real-time capacity management to avoid overbooking and better manage staffing needs, along with integrated payment options and digital waivers for an entirely cohesive experience. Whether it’s timed admissions or group reservations, ROLLER equips operators with the necessary tools to increase online sales while minimizing wait times and simplifying operational tasks.
Point of Sale Software
ROLLER is a cloud-based point of sale (POS) solution specifically designed for attractions and leisure venues. This platform allows you to manage ticket sales, food and beverage orders, retail merchandise, memberships, and more—all from one user-friendly interface, eliminating the need for multiple systems. Enhance front desk operations, minimize wait times, and elevate the guest experience with quick transactions and seamless payment integration. ROLLER’s POS effectively merges online reservations and walk-in transactions, providing you with real-time insights and analytics to facilitate informed decision-making. Built for adaptability, it operates on contemporary hardware and accommodates various processes, including check-ins, waivers, upselling, and promotions, enabling you to boost revenue per guest while optimizing staff efficiency.
Museum Software
ROLLER is a cloud-hosted venue management solution tailored for museums, aimed at optimizing operations and enriching the visitor journey. It offers comprehensive management of online ticket sales, timed admissions, memberships, group reservations, and events through one cohesive system. By utilizing real-time capacity management and digital check-in features, it minimizes wait times and enhances visitor flow. Museums can boost revenue with adaptable pricing strategies, upsells, and additional offerings such as exhibitions, guided tours, and special events. With built-in point-of-sale, payment processing, and customer relationship management features, institutions can gain valuable insights into visitor behavior, personalize interactions, and encourage repeat visits. Robust reporting and analytical tools empower operators to make informed, data-driven choices while ensuring smooth and unforgettable cultural experiences for guests.
Membership Management Software
ROLLER is a cloud-based solution designed for membership management that empowers attractions to enhance their recurring revenue streams and cultivate enduring relationships with guests. The platform allows for the effortless creation and administration of tailored membership programs, featuring automated billing, adaptable pricing structures, and exclusive perks for members. Customers can conveniently buy, redeem, upgrade, and manage their memberships online or at the venue, ensuring a smooth experience across various locations. ROLLER's advanced payment technology minimizes payment failures and reduces churn, securing more dependable revenue streams. With integrated point-of-sale, ticketing, and customer relationship management features, operators can customize guest experiences, monitor member activity, and encourage repeat visits. Additionally, real-time analytics offer valuable insights into conversion rates, retention strategies, and lifetime value, enabling you to refine your membership offerings effectively.
Event Management Software
ROLLER is an innovative cloud-based platform designed for group and party bookings, specifically tailored for attractions and leisure facilities. It aims to enhance event profitability while minimizing administrative workload. Guests can conveniently reserve and organize their parties online, handling aspects such as invitations, RSVPs, and payments, which fosters a smooth self-service experience. The platform features dynamic party packages that automatically adjust to accommodate varying group sizes, streamlining the process and conserving staff resources. With integrated payment solutions, including deposits and payment links, ROLLER facilitates quicker booking confirmations and mitigates potential revenue loss. Additionally, the platform includes essential features like capacity management, waiver collection, and real-time reporting, empowering operators to efficiently manage scalable event programs while ensuring guests enjoy memorable experiences from the initial booking all the way to check-in.
Event Check In Software
ROLLER is an innovative cloud-based platform designed specifically for group and party reservations at attractions and leisure facilities. Its primary goal is to enhance event revenue while minimizing manual administrative tasks. Customers can effortlessly reserve and manage their gatherings online, handling everything from invitations and RSVPs to payments, resulting in a smooth self-service process. The platform features dynamic party packages that adapt to the number of attendees, streamlining the booking process and conserving staff resources. With integrated payment systems, including deposits and payment links, ROLLER accelerates the booking confirmation process and helps mitigate revenue losses. Additionally, it offers tools for capacity management, waiver collection, and real-time analytics, empowering operators to efficiently manage scalable event programs while ensuring unforgettable experiences for guests, from the initial booking to check-in.
CRM Software
ROLLER is a specialized CRM system designed specifically for leisure and attractions venues, enabling operators to gain deeper insights into their guests and encourage repeat visits. It consolidates every interaction—from online reservations to in-venue transactions—into a comprehensive guest profile, providing your team with a holistic view of guest behaviors. Leverage advanced segmentation features to craft targeted, personalized marketing initiatives based on spending habits, visit frequency, preferences, and important occasions such as birthdays. Seamlessly connected with your ticketing, point-of-sale, and online payment systems, ROLLER keeps your data current and actionable. With its marketing integrations, tailored data collection, and real-time analytics on campaign effectiveness and checkout processes, ROLLER empowers you to create meaningful guest experiences, boost engagement, and enhance revenue growth.
Amusement Park Software
ROLLER is an advanced cloud-based platform specifically designed for managing amusement park operations, enhancing both efficiency and guest experiences at scale. This comprehensive system allows you to oversee admissions, online ticket sales, seasonal passes, group reservations, and in-park expenditures all from one centralized interface. By implementing timed ticketing and real-time capacity monitoring, ROLLER improves guest flow, minimizes wait times, and boosts overall customer satisfaction. Additionally, the platform facilitates revenue growth through dynamic pricing strategies, upselling opportunities, and a unified point-of-sale system for food, beverages, and merchandise. Featuring integrated payment processing, customer relationship management, and detailed reporting tools, operators can gain valuable insights into guest behavior and park performance. ROLLER empowers amusement parks to operate more effectively while maximizing profitability and ensuring visitors enjoy seamless, unforgettable experiences.
More ROLLER Categories
Skating Rink
ROLLER is a cloud-driven platform for managing skating rinks, aimed at simplifying operational tasks and improving the experience for guests. It allows for the management of ticket sales based on session times, online reservations, memberships, and group events all within a single, user-friendly interface. Minimize waiting times and enhance the check-in process through features like integrated point-of-sale systems, digital waivers, and quick payment options. Boost your revenue with adaptable pricing strategies, upselling opportunities, and additional offerings such as skate rentals, lessons, and party packages. Operators can effectively manage visitor numbers and optimize staff resources with real-time capacity tracking. Additionally, built-in reporting and customer relationship management tools deliver valuable insights into visitor behaviors, aiding in the attraction of repeat customers and the expansion of your business while ensuring a seamless and enjoyable experience both on and off the rink.
Gift Card
ROLLER is an innovative gift card management platform designed specifically for attractions and leisure facilities, aimed at enhancing revenue, expanding customer base, and ensuring a cohesive brand experience. It enables the sale of both digital and physical gift cards through online channels and on-site, allowing visitors to effortlessly purchase and redeem them across various locations. This adaptability simplifies the gifting process while maintaining a consistent experience for guests, regardless of the venue they choose. The gift cards can be utilized for a range of services, including admission tickets, memberships, dining, retail purchases, and more, which helps to increase the average spend per visit. Seamlessly integrated with ROLLER's point of sale, ticketing, and payment systems, managing and redeeming gift cards is straightforward and efficient. With customizable options and real-time analytics, operators can tap into new revenue opportunities and enhance their cash flow.
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Roller
Date: Feb 04 2026SummaryOverall experience has been pleasant and support help if needed however I’m not sure if it’s my account or anyone else’s
PositiveEverything is easy and straightforward to use - all the layout is also good and helpful to find items you need
NegativeThe only cons would be that sometimes my dashboard bugs out
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Very easy to use and GREAT support!
Date: Feb 04 2026SummaryI think the implementation was very smooth. The teams helping us get up and running were great. Once again, the support ROLLER has is wonderful.
I really enjoy using ROLLER, and it does make my life easier when dealing with 13 different venues and their pricing/product differences.PositiveI enjoy how easy it is to create and edit products across all venues. We currently have 13 venues, and making pricing changes, product changes, or anything is VERY easy. You do it in one place, and it makes its way to all the venues.
It is very easy to use and has great support. The support team and managers are very helpful, and they care.
I really enjoy how fast things develop and move, and how much say we have as customers in new features.NegativeI would say that being an alternative company that operates a little differently, it does make it challenging sometimes to get the features to work in our favour.
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My Experience of Roller
Date: Feb 19 2026SummaryGreat experience using roller and filled me with confidence to manage a venues and serve customers. Easy to train beginners on roller.
PositiveReally Easy to use.
Easier Accessible on Different Devices.
Easy to train other on how to use Roller.NegativeSometimes it was slow to update booking availability.
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Great booking tool
Date: Feb 13 2026SummaryGetting support is always easy. On the whole Roller is a very user-friendly platform and great for generating stats for our company.
PositiveReports are great, and Roller are open to generating new reports to suit our needs. Getting support, and ordering replacement products is straight-forward and convenient.
NegativeSome of the reports are superfluous to our needs and can therefore get confusing to know which report is best to use in certain situations.
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Reliable booking software
Date: Oct 07 2025SummaryOverall it is a easy to use system that is reliable and functions how you intended it to. Roller fix any issues very quickly.
PositiveIt just works. Very reliable system that takes a lot of hassle of managing the day to day operations of a leisure venue.
NegativeI would love to have a variety of payment providers integrated which as my previous payment provider is a lot cheaper.
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You WANT to use Roller!
Date: Oct 14 2025SummaryOverall, Roller is a great product and is recommended for anyone who has an indoor playground of any size. The customer service is also top notch!
PositiveOne of our faves is the ease of use on the customer side to sign waivers and register for events, Open Play, birthday parties, and more online!
NegativeI wouldn't say there are really cons. It is simply a different program that one must learn to be able to effectively use it.
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Dependable, easy to use and cost effective
Date: Oct 09 2025SummaryI am very happy with this system on terms of ease of use, reliability and pricing. I would not even consider changing systems.
PositiveI’ve been using the Roller system for 5 years now and it has never disappointed! It is so easy to use, which makes training new users a breeze. It maintains a large volume of information for our property which is communicated almost instantly upon customer completion. All of that comes with extremely reasonable monthly pricing. would strongly recommend this product to anyone.!
NegativeHonestly I have no complaints at all about the system.
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Good POS for family entertainment center
Date: Jul 23 2025SummaryThis is a good POS system for the family entertainment center business. I would recommend this to others.
PositiveVery comprehensive POS software. There are many features that is unique to this POS that is very helpful. Support is adequate.
NegativeThere is a bigger learning curve for this software.
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Great ticketing platform
Date: Dec 02 2025SummaryRoller has been a great platform for us, especially when it comes to ticketing and tills. The QR system works brilliantly, making the customer journey smooth from purchase right through to entry. The support team are always helpful, whether you're getting set up or dealing with any issues along the way.
The setup process can be a bit complex, but the assistance provided makes it manageable. The main drawback is on the accounting side — you often need to pull multiple reports to get a full picture of your weekly takings, rather than having everything in one place. It also is a bit pricey. Overall, though, it’s a strong system with reliable support and excellent customer-facing features.PositiveGreat support getting you set up or helping with any issues that arise. Great for ticketing/shop tills, great ease with the use of QR's and easy flow from purchase to end for the customer.
Negativewhen it comes to the accounting side and looking at your weekly takings, you need to use a number of reports to get the information required, rather than being able to look at one report. The set-up isn't the easiest, but there is support to help.
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Good Platform - needs more developments
Date: Oct 08 2025SummaryThe system is going well, but as I mentioned, it needs more improvements in many details, especially which should be implemented in MENA
Costs and commission are higher than our expectationPositiveCloud Base
Excellent for Arcade and Reservation solutions
Friendly Dashboard
full online solution and accessNegativeNeeds more development in the customization
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Needs more flexibility in the items creation and stock control
Limitation of Amazon Payment Gateway ( forced the users to use one platform with one charge and terms)
Bad experience in setting up the printers, especially for wrist bands
Not supporting API setup ( additional charges should be there ), along with additional third-party to do so!
The commission on the credit card sales on the POS, not online, is a big part of the overload costs -
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My great experience with roller
Date: Feb 13 2024SummaryThe year and a half I have been using roller has been great. It makes my work experience run smoother with no trouble. I recommend any business that wants their things to go in an orderly and timely manner to choose roller.
PositiveThis system is very helpful to use. It is very organized and effective. Very useful when we have to use it in a rush.
NegativeI think there should be a quicker way to reach the calendar but other than that, I have no complaints.
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Five-Star Service from Start to Finish
Date: Dec 17 2024SummaryI wanted to take a moment to commend your outstanding customer service. Megan, Marko, Jamie, Kevin, Mason and their team went above and beyond to assist us with onboarding, and their professionalism, patience, and attention to detail made all the difference. It's rare to encounter such thoughtful and helpful service, and I truly appreciate the effort that was made to ensure my experience was positive. Thank you for having such a dedicated team!
PositiveQuick response from the team and very helpful!
Process was very smooth and easy, Kevin was amazing on the day we went live, we had problems with the internet but he managed to get us live with hotspot and made sure everything was running smoothly.NegativeNothing that I can think of, it took us 6 weeks for the transition but I guess it was due to the holidays.
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BABW Penrith ROLLER
Date: Aug 23 2024SummaryGreat visuals. Payment button should not pop up despite invoice payments completed each month and not credit card due to security concerns.
PositiveVisual layout is designed perfectly with easy step by step. Helps younger generation to learn fast.
NegativePayment button always visible when changing screen
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Roller is great!
Date: Jan 31 2024SummaryIt's great! I recommend it to any business who needs a new pos as it come with great ease. When cashing out, it makes it simple to count how much money you really have
PositiveI think roller is an amazing pos. There haven't been many troubles after everyone got used to how it runs and everything is easy to find.
NegativeThere are not many things not to like! The design is beautiful and navigation is very simple
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A great booking software
Date: Aug 22 2024SummaryRoller is a very advanced booking software, which is easy to use and considers the needs of businesses. It would be even better if it introduced dynamic pricing.
PositiveRoller is very easy to use and is a very competent booking software with a lot of excellent features.
NegativeThe support is lacking- often we are ourselves know more than the support team.
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Fantastic
Date: Mar 04 2024SummaryI seriously recommend all companies to use ROLLER using this since starting at my company to track sales and how much money is made in the day has made my job so much easier.
PositiveI have used ROLLER for just over a year at my work place and it’s made work that more productive it’s simple and efficient.
NegativeI can’t find a fault in all honesty my years of working at companies that use the same kind of software this has been the most reliable.
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Awesome Experience
Date: Feb 07 2024SummarySo smooth specially when I have a lot of Customers i can punch like a blast. Totally underrated love it.
PositiveI like the most how updated the system is, and how fast it is in terms of Punching totally recommended.
NegativeSometimes it's not connecting you need to press the roller connect.
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A robust and feature driven system for activity centres
Updated: Mar 06 2024SummaryOverall a fantastic all-in-one booking system that is perfect for parks, FECs and activity centres that have a variety of products and upsells including Food & Beverage options.
A booking system that is already excellent and whose team is constantly adding more and more improvements and upgrades.PositiveGreat support team who quickly deals with questions or queries as well as fixes where required.
The onboarding process was excellent with helpful 1 on 1 advice
Feature led with constant updates that bring in both things that we wanted and things we didn't know we did.NegativeSettings can sometimes be cumbersome to set and just require repetition to learn the nooks and crannies of what makes what tick.
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Compared to other systems, the monthly fees can be on the pricey side, however, the card processing fees make up for this. On face value, it can feel hefty which may put off interested companies.Official ROLLER Response -
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Amazing product
Date: Feb 13 2024SummaryI really like the system, it’s easy to use and takes very little training. Once you set up your profiles it makes everything even easier. Wonderful product.
PositiveEasy to use, profile dependent, intuitive, seamless, categorized, streamlined, online resources available.
NegativeGets confused with discounts and sometimes requires restarting.
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Roller Review
Date: Feb 01 2024SummaryCouldn’t fault it, it is an easy to use system which all staff have quickly learned and loved to use. Very customisable whilst also being visually appealing.
PositiveInterface is very user friendly and easy to train staff. Lots of useful support from Roller online with troubleshooting.
Recently discovered the Forms option offered by Roller. Finding it very easy to create new forms, for instance we now use the feature for our parties where our customers simply fill in the form directly via a link, which links with our POS systems , streaming lining our check-in process.NegativeI’m yet to find anything I do not like about Roller, everything is very well thought out and for us, works perfectly.
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