What is ROLLER?
ROLLER is dedicated to helping attractions and leisure venues operate more efficiently and grow revenue. With over 3,000 customers in 30+ countries—including well-known brands such as Sky Zone, We Rock the Spectrum, American Dream, Flip Out, Oxygen, and Jumpsquare—we’ve built a platform that reflects the real-world needs of the industry. We work with a diverse range of venues, from play centers and climbing gyms to amusement parks, bowling centers, zoos, and aquariums.
As a complete venue management solution, ROLLER brings together everything operators need to run their business in one place. Our platform combines online ticketing, POS, membership management, payments, and waivers to reduce complexity and improve efficiency. By connecting every part of the guest journey, ROLLER helps businesses increase revenue, streamline operations, and deliver better experiences at scale.
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ROLLER Categories and Features
Zoo Software
ROLLER is an innovative cloud-driven platform designed specifically for managing venues such as zoos and aquariums. This comprehensive system simplifies various operations, including admissions, online ticket sales, memberships, group reservations, and animal interactions, all through one seamless interface. By offering dynamic pricing strategies, upsell opportunities, and add-on options, ROLLER helps boost revenue while its real-time capacity oversight ensures optimal visitor flow and prevents overcapacity issues. Additionally, the platform features a point of sale system for retail and dining, aimed at increasing the average spending per guest throughout the facility. With tools for digital waivers, integrated payment processing, and in-depth analytics, zoos can streamline administrative tasks, enhance operational efficiency, and craft unforgettable experiences that encourage repeat visits.
Waiver Software
ROLLER is an innovative digital waiver solution tailored for attractions, designed to enhance the check-in process, minimize paperwork, and elevate the overall guest experience. Patrons can conveniently sign waivers online prior to their visit or on-site through mobile devices or kiosks, thereby reducing congestion at entry points. Each waiver is automatically associated with the guest's profile, allowing staff to quickly confirm completion and expedite admissions. Additionally, these waivers go beyond mere compliance by offering insightful guest data that can be leveraged for personalized experiences and targeted marketing strategies. With features such as multilingual support, seamless integration with booking and POS systems, and tools for managing group waivers, ROLLER empowers operators to save time, reduce friction, and create a more streamlined and connected experience for all.
Visitor Management System
ROLLER is an innovative visitor management solution designed specifically for attractions and leisure venues, enabling them to effectively oversee guest flow, check-in procedures, and the overall on-site experience. From the moment of online booking to the guest's arrival, ROLLER simplifies the entire visitor process through features like digital tickets, waivers, and self-service tools that minimize wait times and reduce manual tasks. Its real-time capacity management capabilities allow for better control of attendance and the optimization of operational efficiencies. Additionally, the integrated point-of-sale and payment systems facilitate smooth transactions throughout the venue. By maintaining centralized guest profiles and comprehensive reporting, operators can gain essential insights into visitor behavior, enhancing engagement and improving operational performance. ROLLER ensures a seamless and connected experience for visitors from their entry to their departure.
Venue Management Software
ROLLER is a comprehensive venue management solution tailored for attractions and leisure enterprises, aimed at enhancing operational efficiency and guest satisfaction. This cloud-based platform consolidates various functions, including online ticket sales, point-of-sale systems, payment processing, membership management, and group reservations, into one cohesive system. By integrating all aspects of your business, you can eliminate the need for multiple software tools. ROLLER helps boost revenue through strategic upselling, customizable pricing, and add-on options, while reducing administrative burdens with automation and real-time data analytics. With robust reporting features, customer relationship management tools, and smooth third-party integrations, ROLLER empowers operators with complete insight and control over their operations. Achieve streamlined processes, improved guest interactions, and sustainable growth with ROLLER.
Ticketing Software
ROLLER is an innovative online ticketing solution hosted in the cloud, specifically created to assist attractions in boosting conversion rates and providing a smooth experience for their visitors. Featuring a contemporary, mobile-friendly checkout process, guests can effortlessly purchase tickets, memberships, and additional options with just a few clicks. Minimize cart abandonment and enhance revenue through customizable upsells, packages, and promotional offers seamlessly integrated into the booking process. ROLLER’s ticketing platform also boasts real-time capacity management to avoid overbooking and better manage staffing needs, along with integrated payment options and digital waivers for an entirely cohesive experience. Whether it’s timed admissions or group reservations, ROLLER equips operators with the necessary tools to increase online sales while minimizing wait times and simplifying operational tasks.
Point of Sale Software
ROLLER is a cloud-based point of sale (POS) solution specifically designed for attractions and leisure venues. This platform allows you to manage ticket sales, food and beverage orders, retail merchandise, memberships, and more—all from one user-friendly interface, eliminating the need for multiple systems. Enhance front desk operations, minimize wait times, and elevate the guest experience with quick transactions and seamless payment integration. ROLLER’s POS effectively merges online reservations and walk-in transactions, providing you with real-time insights and analytics to facilitate informed decision-making. Built for adaptability, it operates on contemporary hardware and accommodates various processes, including check-ins, waivers, upselling, and promotions, enabling you to boost revenue per guest while optimizing staff efficiency.
Museum Software
ROLLER is a cloud-hosted venue management solution tailored for museums, aimed at optimizing operations and enriching the visitor journey. It offers comprehensive management of online ticket sales, timed admissions, memberships, group reservations, and events through one cohesive system. By utilizing real-time capacity management and digital check-in features, it minimizes wait times and enhances visitor flow. Museums can boost revenue with adaptable pricing strategies, upsells, and additional offerings such as exhibitions, guided tours, and special events. With built-in point-of-sale, payment processing, and customer relationship management features, institutions can gain valuable insights into visitor behavior, personalize interactions, and encourage repeat visits. Robust reporting and analytical tools empower operators to make informed, data-driven choices while ensuring smooth and unforgettable cultural experiences for guests.
Membership Management Software
ROLLER is a cloud-based solution designed for membership management that empowers attractions to enhance their recurring revenue streams and cultivate enduring relationships with guests. The platform allows for the effortless creation and administration of tailored membership programs, featuring automated billing, adaptable pricing structures, and exclusive perks for members. Customers can conveniently buy, redeem, upgrade, and manage their memberships online or at the venue, ensuring a smooth experience across various locations. ROLLER's advanced payment technology minimizes payment failures and reduces churn, securing more dependable revenue streams. With integrated point-of-sale, ticketing, and customer relationship management features, operators can customize guest experiences, monitor member activity, and encourage repeat visits. Additionally, real-time analytics offer valuable insights into conversion rates, retention strategies, and lifetime value, enabling you to refine your membership offerings effectively.
Event Management Software
ROLLER is an innovative cloud-based platform designed for group and party bookings, specifically tailored for attractions and leisure facilities. It aims to enhance event profitability while minimizing administrative workload. Guests can conveniently reserve and organize their parties online, handling aspects such as invitations, RSVPs, and payments, which fosters a smooth self-service experience. The platform features dynamic party packages that automatically adjust to accommodate varying group sizes, streamlining the process and conserving staff resources. With integrated payment solutions, including deposits and payment links, ROLLER facilitates quicker booking confirmations and mitigates potential revenue loss. Additionally, the platform includes essential features like capacity management, waiver collection, and real-time reporting, empowering operators to efficiently manage scalable event programs while ensuring guests enjoy memorable experiences from the initial booking all the way to check-in.
Event Check In Software
ROLLER is an innovative cloud-based platform designed specifically for group and party reservations at attractions and leisure facilities. Its primary goal is to enhance event revenue while minimizing manual administrative tasks. Customers can effortlessly reserve and manage their gatherings online, handling everything from invitations and RSVPs to payments, resulting in a smooth self-service process. The platform features dynamic party packages that adapt to the number of attendees, streamlining the booking process and conserving staff resources. With integrated payment systems, including deposits and payment links, ROLLER accelerates the booking confirmation process and helps mitigate revenue losses. Additionally, it offers tools for capacity management, waiver collection, and real-time analytics, empowering operators to efficiently manage scalable event programs while ensuring unforgettable experiences for guests, from the initial booking to check-in.
CRM Software
ROLLER is a specialized CRM system designed specifically for leisure and attractions venues, enabling operators to gain deeper insights into their guests and encourage repeat visits. It consolidates every interaction—from online reservations to in-venue transactions—into a comprehensive guest profile, providing your team with a holistic view of guest behaviors. Leverage advanced segmentation features to craft targeted, personalized marketing initiatives based on spending habits, visit frequency, preferences, and important occasions such as birthdays. Seamlessly connected with your ticketing, point-of-sale, and online payment systems, ROLLER keeps your data current and actionable. With its marketing integrations, tailored data collection, and real-time analytics on campaign effectiveness and checkout processes, ROLLER empowers you to create meaningful guest experiences, boost engagement, and enhance revenue growth.
Amusement Park Software
ROLLER is an advanced cloud-based platform specifically designed for managing amusement park operations, enhancing both efficiency and guest experiences at scale. This comprehensive system allows you to oversee admissions, online ticket sales, seasonal passes, group reservations, and in-park expenditures all from one centralized interface. By implementing timed ticketing and real-time capacity monitoring, ROLLER improves guest flow, minimizes wait times, and boosts overall customer satisfaction. Additionally, the platform facilitates revenue growth through dynamic pricing strategies, upselling opportunities, and a unified point-of-sale system for food, beverages, and merchandise. Featuring integrated payment processing, customer relationship management, and detailed reporting tools, operators can gain valuable insights into guest behavior and park performance. ROLLER empowers amusement parks to operate more effectively while maximizing profitability and ensuring visitors enjoy seamless, unforgettable experiences.
More ROLLER Categories
Skating Rink
ROLLER is a cloud-driven platform for managing skating rinks, aimed at simplifying operational tasks and improving the experience for guests. It allows for the management of ticket sales based on session times, online reservations, memberships, and group events all within a single, user-friendly interface. Minimize waiting times and enhance the check-in process through features like integrated point-of-sale systems, digital waivers, and quick payment options. Boost your revenue with adaptable pricing strategies, upselling opportunities, and additional offerings such as skate rentals, lessons, and party packages. Operators can effectively manage visitor numbers and optimize staff resources with real-time capacity tracking. Additionally, built-in reporting and customer relationship management tools deliver valuable insights into visitor behaviors, aiding in the attraction of repeat customers and the expansion of your business while ensuring a seamless and enjoyable experience both on and off the rink.
Gift Card
ROLLER is an innovative gift card management platform designed specifically for attractions and leisure facilities, aimed at enhancing revenue, expanding customer base, and ensuring a cohesive brand experience. It enables the sale of both digital and physical gift cards through online channels and on-site, allowing visitors to effortlessly purchase and redeem them across various locations. This adaptability simplifies the gifting process while maintaining a consistent experience for guests, regardless of the venue they choose. The gift cards can be utilized for a range of services, including admission tickets, memberships, dining, retail purchases, and more, which helps to increase the average spend per visit. Seamlessly integrated with ROLLER's point of sale, ticketing, and payment systems, managing and redeeming gift cards is straightforward and efficient. With customizable options and real-time analytics, operators can tap into new revenue opportunities and enhance their cash flow.
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ROLLER review
Updated: Jan 22 2025SummaryHowever, I love it and recommend it for smaller industries with fewer products.
I appreciate the fact that it's easy to use and will love it if it can be made easier to communicate with guests such as the feedback section being more friendly, and so on.PositiveI have been using roller for the past 3years now and will likely use it for a long time. very easy to understand the mode of operations.
NegativeSome of the things i have seen in roller is that, it lacks some features compared to some applications that i have used for years.
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I will request to have a team in place that will respond to the challenges of users faster and update some features which i will say them upon request.Official ROLLER Response -
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Roller Review
Date: Feb 06 2024SummaryMy experience overall is Roller is a fantastic system to work on and the support I received from Filipe was outstanding during the transition period and afterwards. Any questions I had he was very quick to respond with a solution. Always very professional and friendly, a pleasure to work with.
PositiveRoller is by far the best booking system I have used. Very user friendly. Always constant updates and new features which add to a smooth checkout for the customers. Add Ons are great for the extra sales. Creating the style of checkout that works for your business is a great feature and is working very well for our team.
NegativeVery little to report here, other than customers can't manage their own booking but this is been released very soon.
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Roller Review: Streamlining Operations at Our Recreational Rock Climbing Centre
Date: Mar 20 2024SummaryOverall, incorporating Roller into our recreational rock climbing centre has been a game-changer. It has streamlined our operations, enhanced the customer experience, and empowered us to make data-driven decisions to drive growth. If you're looking for a comprehensive solution to manage your leisure and entertainment business efficiently, Roller comes highly recommended.
PositiveOne of the most significant benefits of Roller is its robust booking management system. With customisable booking options, we can effortlessly accommodate various group sizes and time slots. This flexibility has not only improved our scheduling process but has also enhanced customer satisfaction by allowing climbers to easily find suitable slots and book in advance.
Moreover, Roller's integrated waiver system has been a game-changer for us. Instead of the hassle of paper waivers and manual filing, customers can now sign waivers online before arriving at the centre. This not only saves time but also ensures compliance with safety regulations. The ease of access to digital waivers has significantly reduced check-in times, allowing us to focus more on providing a memorable climbing experience.
In addition to its operational benefits, Roller offers robust reporting and analytics tools that provide invaluable insights into our business performance. We can track key metrics such as booking trends, revenue growth, and customer demographics, enabling us to make informed decisions to optimise our services further.NegativeIt took some time and effort at first to become acquainted with the platform when implementing Roller. There was a learning curve even with the user-friendly design, especially for staff members who were not as tech-savvy.
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From time to time, we have experienced delayed loading times or system crashes on the Roller platform. Even while these problems have only sometimes occurred and have been small, they can nonetheless cause delays in our work during busy times.Official ROLLER Response -
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A Reliable Software
Date: Feb 16 2024SummaryMy overall experience with ROLLER has been nothing short of exceptional. From its intuitive interface to its robust functionality, ROLLER has consistently exceeded my expectations. Maneuvering through the software is a breeze, thanks to its user-friendly design that prioritizes ease of use without sacrificing efficiency. Whether managing bookings, or processing transactions, ROLLER ensures a seamless experience every step of the way. What truly sets ROLLER apart is its reliability - I've never encountered any issues or glitches while working with it.
PositiveROLLER is exceptionally user-friendly, boasting seamless maneuverability. The software operates swiftly and efficiently, ensuring a smooth experience at every turn.
NegativeI have yet to encounter any issues while utilizing its functionalities.
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ROLLER's impact on our business
Date: Nov 25 2024SummaryI would and do recommend ROLLER to a lot of the clients I speak with. After using other POS systems ROLLER is in my opinion the leader of the pack!
PositiveI’ve been using ROLLER now for a little over 9years in the FEC business. The amount of flexibility Roller has provides when creating products, editing scheduling for check-in times and the value it has added for our guest. With this platform being so user and guest friendly it has tremendously improved our guest experience.
NegativeI don’t like that ROLLER isn’t integrated with more time and attendance platforms. I would really love to track my labor in real time but am not able to do so at this time.
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Definitely better as of late
Date: Feb 14 2024SummaryOverall best system I've used for waivers and a POS with very easy to use system whenever making changes.
PositiveSupport has been a lot more helpful lately and features get added regularly to make the system more seamless.
NegativeI'd like a way to sort detailed product sales by employee to be able to run individual employee incentives rather than having to count everything manually or use 3rd party software.
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Amazing system highly recommend
Date: Feb 01 2024SummaryAs a business owner I have been using the Roller system for years and just love it. Online bookings and how the system manages this plus all the extra additions and prompts you can add to your checkout carts and point of sale really help drive my business’s revenue. Great work Roller.
PositiveRoller POS and Venue manager are extremely user friendly and non complicated. It’s a very trainable system as well for my business team.
NegativeThat they do not have a “cash out” system available through Roller payments.
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Very useful
Date: Feb 01 2024SummaryOverall it’s been a positive change switching to roller and it’s friendly and easy of use interface has helped staff.
PositiveClearly displays all product infos and sun category’s as required. With pictures and labels and it’s easy to filter through all products types.
NegativeNothing at the moment it’s been very positive experience.
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Roller Review
Updated: Mar 19 2024SummaryI would recommend Roller to a friend and be able to successfully help them get everything situated to properly integrate Roller into their facility! I do not plan to move away from Roller!
PositiveI enjoy being able to easily track events, memberships, capacity, revenue, and reports all in one software! Once you are familiar with the software, using it daily is very efficient!
NegativeI believe that there are some features that should be developed already that are very useful that do not seem to be developed.
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Mostly good with a little bit of bad
Date: Jan 31 2024SummaryVery flexible and the updates are very welcome (when they work properly) and it makes life easier working at the trampoline parks I've worked at with this system.
PositiveIt is very easy for training and easy to pick up. The back end is easily one of the highlights when it comes to using Roller. Fixes roll out very quickly, but support can be tedious to work with.
NegativeCustomer Support does not understand their own system and constantly says to "clear the cache" which has become a running joke any time we have an issue with Roller.
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Altitude In Skokie
Date: Feb 15 2024SummaryOverall I really enjoy roller and how technically involved it is. I also love that I can work from home without having to be on the networks WiFi.
PositiveI really liked how when doing party schedules, the system itself divided up the pizzas, locations, child names, and starting times without me having to click on every individual party.
NegativeI didn’t like that when the WiFi goes out the entire system does too. So it’s a struggle with our customers and our staff.
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Rigid and riddled with Bugs
Date: Aug 29 2024SummaryProbably one of the biggest regrets within our business has been switching to Roller.
It was sold to be a more flexible and capable booking processor to our previous system, but has proven itself to be a disappointment all the way.PositiveThe ability to have a POS and self service Kiosks. The opportunity for upsells.
Low card processing costs.NegativeLots of bugs.
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Constant issues with blocked of capacity appearing in different times and places than that they were applied for. Roller support has witnessed but a fix has not been forthcoming for months.
Inadequate flexibility for slots for events. Custom bookings for corporates requiring alternative timings is a logistical fight and no easy way exists to do so.
As an escape room company, the control of staff assigned to bookings is wholly inadequate. Pur scheduling managers lose days every week just upkeeping the system to prevent roller from selling slots we can't staff.
Reporting too rigid, allowing only for preset reports of which none suit my needs.
Booking overviews always require clicking into to see basic information.
Support generally unhelpful and no resolutions.
Functionality is limited.
Unintuitive interfaces.Official ROLLER Response -
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Roller Software
Date: Mar 07 2024SummaryI think it is a good system, but definitely has some areas that it could improve on, it is a good system for a busy environment with lots of customers.
PositiveFrom a managing standpoint, the Roller POS system runs very smoothly and efficiently compared to past systems I have used. Everything is clearly laid out, easy to learn, and makes some of the management processes a lot faster. From scheduling complicated bookings to checking them out, the process is simple. I am able to find memberships, and customers, and even reprint old receipts.
NegativeOne of the main things I don't like about the system is how it is set up with memberships at my current workplace. We at times have multiple members within the same family checking in at a time, but because of the system, I can only check in one booking holder at a time. With Families with complicated last names, I often have to ask multiple times how to spell the name of each kid, which can get frustrating for families with 3-5 kids. I can tell that the parents get slightly annoyed as I continually ask. At times this feature can make checking in members slow than checking in those without a membership.
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Roller!
Date: Feb 08 2024SummaryI love roller! So reliable and helpful to all who use it. It creates a quick and reliable service for everybody.
PositiveI love it, such a reliable program and works amazing for our facility!!! Every time I walk into work I know it is going to be a great day! Roller makes all of our jobs easier and much more efficient.
NegativeNone! I can’t say a bad thing about it, everything has been awesome.
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Comprehensive Product
Date: Feb 09 2024SummaryGreat support on setup and help in answering questions along the way. Definitely needed the setup support.
PositiveComprehensive features and fairly easy to learn with a slight learning curve. Very reliable software and simple connectivity with payment processing.
NegativeUser interface could use some improvements on both the customer-facing side and business management side to make it more intuitive to use. The learning curve exists to navigate all the menus and labels. Also the ability to view the account on a mobile device is almost impossible. Need a native app or better mobile web support to do tasks, which are often on the go.
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Great Product!
Date: Apr 18 2024SummaryOverall awesome experience. I worked specifically with Iain. He was great. If I had a question, he would make a quick video to show me how to solve the problem. It was very seamless. A
PositiveWe had another service that we used, it didn't meet our needs.
We reached out to Roller and it has been to use. The user end, both customer and staff is extremely easy to use. Creating products, online ecommerce and scheduling has been great. Our guests compliment how easy to use it is, and how much faster our processes have become. We really liked the 'playground' to test our products at the POS and e-commerce. It made implementing and using the product more efficient and showed us where some of our flaws were. We were able to correct those prior to going live.NegativeSome of the work arounds we had to come up with to make things easier or do what we needed. We would also like to see a 'bar tab' type feature.
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An asset
Date: Jan 31 2024SummaryOverall experience with Roller is good. The only con I have is not being able to take payment over the phone.
PositiveRoller makes it easy to build bookings and send out emails to our customers!
I enjoy the fact customers are able to review through roller rather than going to google or an outsource for their reviews.NegativeA con for roller at the moment is not being able to take payment over the phone.
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ROLLER review
Date: Feb 12 2024SummaryOverall ROLLER is a super easy system I would recommend a lot of company's to test it out it makes being a cashier a lot easier.
PositiveROLLER is a really easy system to use it makes cashiering super easy it really helps with giving the costumers the right amount if change and receiving the proper amount.
NegativeThe only con about roller is sometimes the cashier till will not open during my shift so I would not be able to handle cash at the register only check in?
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Happy with the product
Date: Aug 29 2024SummaryI'm happy with the product, once I got over the initial learning curve it has been great and very useful.
PositiveI like the wide range of functions roller has to offer, from scheduling to stock management and memberships. Roller has almost everything I need.
NegativeSometimes scheduling sessions can be a bit difficult.
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Excelent platform
Date: Feb 02 2024SummaryHolly, our account manager is proactive at supporting us with changes, very positive. When we transitioned away from mandatory use from our previous franchisees, we elected to keep the Roller platform of its functionality and ease of use.
PositiveThe functionality, easy of use and suitability is perfect for a leisure centre. It easily allows for management of products, resources and allows for full sales and products to be instantly generated and sent to an email automatically. The stock control we have been able to link with our suppliers allowing for an automatic re ordering system.
NegativePersonally, i can't think of any cons as it's very user friendly, cost effective and efficient.
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