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What is WiFi Marketing?

WiFi Marketing refers to a software solution designed for guest WiFi that enables establishments like cafes, restaurants, and hotels to gather customer data while adhering to GDPR regulations. This system collects various information, including names, email addresses, dates of birth, phone numbers, gender, and postal codes. It also supports initiatives such as the NHS Test and Trace program by redirecting users who connect to WiFi to an online menu or mobile application. Furthermore, the collected data can be analyzed to detect trends and gain insights into customer behavior, enhancing the overall understanding of patrons. The WiFi Marketing platform boasts over 2000 integrations with companies like TripAdvisor and Salesforce, making it a versatile tool. Additionally, it can be linked with other services like Yumpingo, Airship CRM, and Slack, creating a comprehensive digital ecosystem for businesses. With such extensive capabilities, WiFi Marketing not only fosters customer engagement but also streamlines operational efficiency.

What is MyPlace?

MyPlace is a tailored guest engagement solution for the hospitality sector, enabling establishments to collect verified guest data, increase five-star reviews, and optimize marketing strategies by converting everyday interactions—like Wi-Fi access, QR code scanning, and check-ins—into meaningful customer insights and actionable information. The platform is designed to integrate effortlessly with popular Wi-Fi systems from trusted brands such as Ubiquiti UniFi, Cisco Meraki, Cambium, and Zyxel, which means no extra hardware is required. It also features a customizable branded captive portal that allows guests to log in using either their email or social media accounts, while capturing and authenticating email addresses and demographic details in real time for efficient marketing list creation. In addition to this, MyPlace offers Wi-Fi marketing tools that align guest engagement with various CRM and marketing systems, including Mailchimp, HubSpot, Klaviyo, Salesforce, and Zapier, enabling the automatic rollout of marketing campaigns. Furthermore, it includes a reputation management feature that compiles reviews, employs sophisticated AI-driven responses, and channels positive feedback to public review platforms, helping hospitality venues sustain a robust online reputation. This all-encompassing strategy for guest engagement not only improves guest experiences but also significantly boosts operational efficiency, making it an invaluable tool for any hospitality business. Ultimately, MyPlace empowers establishments to fully leverage customer interactions, driving both loyalty and satisfaction.

Media

Media

Integrations Supported

Constant Contact
Facebook
HubSpot CRM
Mailchimp
Salesforce
Zapier
AWeber
AdRoll
Drip
Instagram
LinkedIn
MyGuestlist
Shopify
Stripe
Tripadvisor WiFi
Trustpilot
Wistia
iContact

Integrations Supported

Constant Contact
Facebook
HubSpot CRM
Mailchimp
Salesforce
Zapier
Cisco Meraki
dotdigital Engagement Cloud

API Availability

Has API

API Availability

Pricing Information

From £10 per venue per month
You can see pricing within the sectors page for your particular industry by visiting this page: https://wifimarketing.co.uk/sectors
Free Trial Offered?

Pricing Information

$49 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

WiFi Marketing

Company Website

wifimarketing.co.uk

Company Facts

Organization Name

MyPlace

Date Founded

2017

Company Location

Ireland

Company Website

myplace.app/

Categories and Features

WiFi Marketing

Automated Emails
Branded Splash Page
Customer Analytics
Data Export
Data Privacy Compliance
Lead Capture
Location Heatmaps
Loyalty Program
Review Platform Integration
SMS Marketing
Social Media Integration
Surveys
Time Limited WiFi
Trigger Campaigns

Categories and Features

WiFi Marketing

Not specified

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