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What is WiFi Marketing?

WiFi Marketing refers to a software solution designed for guest WiFi that enables establishments like cafes, restaurants, and hotels to gather customer data while adhering to GDPR regulations. This system collects various information, including names, email addresses, dates of birth, phone numbers, gender, and postal codes. It also supports initiatives such as the NHS Test and Trace program by redirecting users who connect to WiFi to an online menu or mobile application. Furthermore, the collected data can be analyzed to detect trends and gain insights into customer behavior, enhancing the overall understanding of patrons. The WiFi Marketing platform boasts over 2000 integrations with companies like TripAdvisor and Salesforce, making it a versatile tool. Additionally, it can be linked with other services like Yumpingo, Airship CRM, and Slack, creating a comprehensive digital ecosystem for businesses. With such extensive capabilities, WiFi Marketing not only fosters customer engagement but also streamlines operational efficiency.

What is PoweredLocal?

Are you keen on discovering who visits your locations? PoweredLocal revolutionizes the way you perceive your physical foot traffic by converting it into detailed digital profiles that encompass contact information, which can be integrated into your existing marketing and CRM platforms with ease. Leveraging our sophisticated Wi-Fi solution, you can effortlessly prompt customers to opt-in, allowing you to gain a comprehensive understanding of your audience. With over 2.5 million individuals already choosing Wi-Fi access at our partner venues, you have a substantial pool of potential clients at your fingertips. Each patron who spends time in your establishment becomes a prime candidate for engagement, making accurate outreach more attainable. Our platform guarantees precise validation of email addresses and phone numbers, thus eradicating unreliable data, while also providing customizable login fields that allow you to gather necessary information. By simplifying the opt-in process for anyone connecting to your Wi-Fi, you can verify their contact details, ensuring that your communications effectively reach the intended audience. Additionally, PoweredLocal equips you with the tools to track customer visits to your store and facilitates the sharing of this data with platforms like Facebook/Instagram Custom Audience and Google Customer Match, which enhances your marketing efforts. This level of insight not only aids in comprehending customer behavior but also empowers you to customize your offerings to better align with their preferences. As a result, you can build stronger connections with your customers and drive greater loyalty to your brand.

Media

Media

Integrations Supported

Facebook
Gmail
Google Ads
HubSpot CRM
HubSpot Customer Platform
Instagram
LinkedIn
Mailchimp
MyGuestlist
Salesforce
Twilio
Zapier
AWeber
Drip
Shopify
iContact

Integrations Supported

Facebook
Gmail
Google Ads
HubSpot CRM
HubSpot Customer Platform
Instagram
LinkedIn
Mailchimp
MyGuestlist
Salesforce
Twilio
Zapier
Clearbit
Mailshake
Microsoft 365
Slack

API Availability

Has API

API Availability

Pricing Information

From £10 per venue per month
You can see pricing within the sectors page for your particular industry by visiting this page: https://wifimarketing.co.uk/sectors
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

WiFi Marketing

Company Website

wifimarketing.co.uk

Company Facts

Organization Name

PoweredLocal

Date Founded

2011

Company Location

Australia

Company Website

www.poweredlocal.com

Categories and Features

WiFi Marketing

Automated Emails
Branded Splash Page
Customer Analytics
Data Export
Data Privacy Compliance
Lead Capture
Location Heatmaps
Loyalty Program
Review Platform Integration
SMS Marketing
Social Media Integration
Surveys
Time Limited WiFi
Trigger Campaigns

Categories and Features

WiFi Marketing

Not specified

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