Will They Buy? vs. Kraftful

UserTesting is the industry’s premier human insight platform, designed to help enterprises capture genuine customer feedback and turn it into a competitive advantage. The platform boasts the strongest global participant network and uses AI-driven analytics to quickly transform raw feedback into actionable themes that impact marketing, product development, UX design, and customer experience. Enterprises leverage UserTesting to test messaging, creative concepts, product features, and digital experiences, enabling data-driven decisions that maximize marketing ROI and accelerate innovation cycles. UserTesting replaces costly and slow traditional research methods with instant, reliable insights while maintaining strict enterprise-grade compliance including SOC 2, GDPR, and HIPAA. Trusted by Fortune 500 companies like Walmart, Microsoft, Kimberly-Clark, and Wells Fargo, UserTesting drives significant improvements in revenue, customer loyalty, and operational efficiency. The platform supports teams of all sizes and provides expert services for onboarding and ongoing success. With real-time reporting and a flexible, scalable design, it fits seamlessly into existing workflows across research, product, marketing, and customer experience departments. UserTesting also hosts industry events and shares insights through its rich resource library, helping organizations stay at the forefront of customer-centric innovation. By putting the voice of real users at the core of business strategy, UserTesting helps enterprises reduce risk and build products and campaigns customers truly love. It is the go-to solution for any company aiming to be truly customer-first in today’s digital landscape.

Dovetail is an AI-native platform designed to help organizations build better products through continuous, automated customer intelligence. It ingests and analyzes a wide range of qualitative data, including interview transcripts, support tickets, usability test results, survey responses, and document analysis, transforming them into rich, actionable insights at lightning speed. Dovetail’s AI-powered chat interface enables teams to ask questions and get instant, cited answers from customer data, fostering data-driven decision-making. The platform integrates smoothly with collaboration tools like Slack and Microsoft Teams, ensuring that customer feedback is woven into everyday workflows. It also includes a recruitment feature, allowing teams to find and manage research participants from a pool of over 3 million verified consumers and professionals. Trusted by some of the world’s most innovative companies including Amazon, Atlassian, and Okta, Dovetail has proven ROI benefits—delivering over 200% return with payback in under six months. The platform supports a variety of roles such as product managers, UX researchers, designers, marketers, and customer success teams, making it versatile for enterprise-wide adoption. Dovetail continuously organizes feedback from disparate channels, alerts teams to emerging themes, and tracks trends over time, helping businesses stay close to their customers’ needs. Its enterprise-grade security and compliance features ensure data privacy and reliability. By simplifying the process of capturing and analyzing customer intelligence, Dovetail accelerates innovation and drives superior user experiences.

Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai

Semrush is a SaaS platform designed for managing online visibility and marketing content, enabling businesses to achieve quantifiable outcomes through effective online marketing strategies. Our software caters to enterprises of all sizes, assisting them in enhancing their presence across vital channels while fostering the creation of captivating user-generated content. The insights provided by our data empower users to identify promising growth opportunities. With comprehensive workflow and tracking solutions, businesses can conduct ongoing experiments and evaluate outcomes with greater precision. Gain insights into your competitors' marketing strategies and tactics, analyze traffic on any website, and uncover their promotional methods. Generate innovative ideas to expand your market share and identify keyword and backlink gaps. Learn how to reach a broader audience while minimizing costs, and discover optimal keywords for every PPC campaign. Additionally, keep an eye on your competitors' landing pages and advertising copy, and refine your advertising expenditure at the local level while also evaluating Google Shopping campaigns for better effectiveness. By leveraging these tools, organizations can navigate the competitive landscape with increased confidence and strategic foresight.

Authenticating users is one of the most critical and high-impact moments in your customers' journey. With Kinde, you can take complete control. We give you the power to manage user authorization with passwordless authentication, social logins, and enterprise SSO. You can also support your customers' branding with custom domains and a fully customizable UI, even by uploading your own designs. For complex requirements, our powerful workflows let you run your own code during the authentication process. You can easily organize all your business customers using organizations, making it simple to segment them and fine-tune their authentication experience to their unique needs. Kinde also lets you monetize your ideas faster with robust billing tools. You can effortlessly set up subscription plans and start collecting revenue. Kinde's flexible system is built to support any business model—B2C, B2B, or B2B2C—and its powerful organization management and flexible billing logic will scale with your business and your customers.

Prominent organizations such as Yamaha and Nespresso, along with various government bodies, have successfully adopted our visit management software into their workflows. This innovative system allows them to promptly alert staff regarding guest arrivals and deliveries, while providing real-time visitor tracking that enhances the overall guest experience. By eliminating the need for paperwork, automating visitor logs, and boosting employee efficiency, this transformative visitor management solution is truly a game changer. Are you seeking effective ways to enhance your guest reception and front desk operations? Additionally, would you like to monitor visitor hours, streamline the check-in process, and refine your site evacuation plans? With VisitUs Reception, it's time to embrace a premier Visitor Management System that is rapidly revolutionizing the business landscape, ensuring you stay ahead of the competition. Don't miss out on the opportunity to elevate your reception experience and improve operational efficiency.

BoldTrail stands out as the premier platform for real estate, designed to enhance your brokerage through innovative technology that agents will eagerly adopt. Tailor your office, company, and each agent's website to reflect your distinct brand identity. Enhance lead capture by merging a contemporary consumer search interface with smart behavior analytics. With hyper-local area insights and home valuation pages, alongside rich lifestyle content, customers continuously turn to your brokerage for local expertise. Our lead generation tools are unparalleled in the industry, empowering brokerages, agents, and teams to effectively cultivate new business opportunities. The user-friendly IDX squeeze pages and landing pages enable agents to generate leads in real-time effortlessly. Boost your lead volume while reducing expenses and improving lead quality with the integrated tools available on the platform. Additionally, broaden your lead sources through automated social media postings, integrated advertising on Google and Facebook, custom text codes, and more, ensuring a comprehensive marketing approach that captures attention. With BoldTrail, the possibilities for your real estate business are limitless.

Hostinger Horizons is a user-friendly, AI-powered web app builder that lets users create fully functional apps without writing any code. Whether you're building an app for a startup, client project, or personal use, Horizons allows you to describe your idea in simple terms and watch the AI transform it into a working web app. The platform supports quick iterations, real-time updates, and one-click deployment, making it an excellent tool for developers, product teams, and entrepreneurs. With features like responsive design, mobile optimization, and integrated hosting and email, Hostinger Horizons makes it easier than ever to build custom web apps tailored to your needs.

PromoTix offers an incredibly fast and user-friendly experience, equipped with all the essential tools for selling tickets and gathering registrations for your events. You can boost your earnings by applying your own ticketing fee, completely removing our per-ticket charges (0% + $0 per ticket) when you choose a Professional subscription plan, or opt for a flexible pay-as-you-go option starting at just 1.75%. Experience the ease of creating promo and discount codes, managing guest lists, and utilizing our event organizer app for seamless attendee check-ins. We have developed the top-notch integrated event marketing software in the industry, supported by a worldwide network of brand ambassadors eager to help promote your event and sell tickets on your behalf. With PromoTix, your sales and profits will soar like never before. Additionally, you can launch a personalized event app for both iOS and Android with no need for prior development skills. Effortlessly create and manage Ambassador programs by leveraging the network of thousands of ambassadors who already use PromoTix. Increase your merchandise sales by offering it as an add-on during the checkout process. Moreover, enhance the virality of your Contest Registration Pages by engaging your fans and leveraging social media. Lastly, seamlessly integrate your email marketing platform to send targeted text messages for maximum outreach.

Kontainer: The Smart Choice for Scalable DAM & PIM Solutions Kontainer is a trusted platform for businesses seeking powerful, user-friendly Digital Asset Management (DAM) and Product Information Management (PIM) solutions. Designed with both functionality and aesthetics in mind, Kontainer helps organizations centralize their digital assets, maintain data accuracy, and accelerate go-to-market processes. Built to adapt to your business—not the other way around—Kontainer offers plug-and-play tools that reduce manual effort, enhance collaboration, and ensure consistent brand execution across all channels. Why businesses choose Kontainer: ◦ Unified DAM & PIM to streamline asset and product data management ◦ AI-enhanced features for auto-tagging, translations, and content formatting ◦ Integrated brand portals, marketing kits, and sales tools ◦ GDPR-compliant consent management and approval workflows ◦ Smart search and intuitive navigation for faster content retrieval ◦ Custom templates, landing pages, and branded experiences Kontainer integrates effortlessly with your current tech stack—from ERP and CRM to CMS and digital marketing platforms—making it easy to manage, share, and repurpose content across teams and regions. Backed by 20+ years of industry expertise, Kontainer provides more than just software—it delivers strategic support and a long-term partnership to help your business grow. Book your free demo today and see how Kontainer can help you work faster, smarter, and more consistently.