Ratings and Reviews 1 Rating

Total
ease
features
design
support

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • Kochava Reviews & Ratings
    171 Ratings
    Company Website
  • CallTrackingMetrics Reviews & Ratings
    844 Ratings
    Company Website
  • Triple Whale Reviews & Ratings
    478 Ratings
    Company Website
  • Semrush Reviews & Ratings
    5,668 Ratings
    Company Website
  • Tracknow Reviews & Ratings
    134 Ratings
    Company Website
  • CampaignTrackly Reviews & Ratings
    56 Ratings
    Company Website
  • Harmoni Reviews & Ratings
    14 Ratings
    Company Website
  • StarTree Reviews & Ratings
    25 Ratings
    Company Website
  • DbVisualizer Reviews & Ratings
    473 Ratings
    Company Website
  • Google Cloud BigQuery Reviews & Ratings
    1,730 Ratings
    Company Website

What is Windsor.ai?

All marketing data is interconnected, with each marketing touchpoint carrying its own value and return on ad spend (ROAS). Utilizing multi-touch marketing attribution models enables a comprehensive analysis of all your marketing metrics, allowing for seamless importation into any tool of your choice. By linking all marketing data to our attribution platform, marketers can optimize their return on investment (ROI) across various channels, resulting in potential increases of 15-44% in marketing ROI. It is essential to evaluate ROI across different channels, campaigns, keywords, and creative strategies, while also considering factors such as cancellations, returns, and offline conversions. Streamlining the data collection process through automation reduces the time spent on formatting and preparation, allowing marketers to concentrate on deriving valuable insights. Our sophisticated marketing attribution software ensures that your data is readily accessible whenever and wherever needed, thanks to our user-friendly connectors and APIs. By analyzing customer journeys at every touchpoint, you can effectively optimize these interactions. Additionally, our budget optimizer and marketing attribution tools will assist in managing your budgets efficiently and saving valuable time in the process. Ultimately, this holistic approach to marketing data empowers marketers to make informed decisions that drive better outcomes.

What is Blackwood Seven?

Globally, marketing attribution techniques can be divided into two primary methodologies. The first, known as the top-down population-based approach, has historically depended on multiple linear regression, placing considerable constraints on the variety of media channels and variables that can be analyzed simultaneously. On the other hand, the bottom-up approach compiles individual cookie-based interactions to form a holistic picture of consumer behavior. The introduction of Hamilton AI has led to the development of a new era of unified measurement models that not only improve attribution accuracy but also enhance the optimization and allocation of marketing budgets, especially for paid media. This cutting-edge method overcomes the challenges posed by previous models, tackling issues like fragmented and non-comparable data as well as the dependence on numerous specialized tools that can lead to inaccurate attribution and poor optimization outcomes. Through the adoption of these sophisticated models, marketers gain the ability to derive more precise insights from their campaigns, which ultimately fosters improved decision-making and boosts performance across their overall marketing strategies. As a result, organizations can expect a significant transformation in how they understand customer interactions and allocate resources effectively.

Media

Media

Integrations Supported

Airtable
Amazon Ads
Apple Search Ads
Awin
Azure Blob Storage
Facebook Ads
Google Analytics
Google Campaign Manager 360
Google Cloud BigQuery
Google Sheets
HubSpot Customer Platform
Intercom
Klaviyo
Magento
Marketo
Microsoft Advertising
Microsoft Power BI
Outbrain
RTB House
Shopify

Integrations Supported

Airtable
Amazon Ads
Apple Search Ads
Awin
Azure Blob Storage
Facebook Ads
Google Analytics
Google Campaign Manager 360
Google Cloud BigQuery
Google Sheets
HubSpot Customer Platform
Intercom
Klaviyo
Magento
Marketo
Microsoft Advertising
Microsoft Power BI
Outbrain
RTB House
Shopify

API Availability

Has API

API Availability

Has API

Pricing Information

$19 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Windsor.ai

Date Founded

2017

Company Location

Switzerland

Company Website

windsor.ai/

Company Facts

Organization Name

Blackwood Seven

Company Location

Denmark

Company Website

blackwoodseven.com

Categories and Features

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Popular Alternatives

Keen Reviews & Ratings

Keen

Keen Decision Systems

Popular Alternatives

Objective Platform Reviews & Ratings

Objective Platform

Objective Partners
ROIVENUE Reviews & Ratings

ROIVENUE

ROIVENUEâ„¢