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What is Windsor.ai?

All marketing data is interconnected, with each marketing touchpoint carrying its own value and return on ad spend (ROAS). Utilizing multi-touch marketing attribution models enables a comprehensive analysis of all your marketing metrics, allowing for seamless importation into any tool of your choice. By linking all marketing data to our attribution platform, marketers can optimize their return on investment (ROI) across various channels, resulting in potential increases of 15-44% in marketing ROI. It is essential to evaluate ROI across different channels, campaigns, keywords, and creative strategies, while also considering factors such as cancellations, returns, and offline conversions. Streamlining the data collection process through automation reduces the time spent on formatting and preparation, allowing marketers to concentrate on deriving valuable insights. Our sophisticated marketing attribution software ensures that your data is readily accessible whenever and wherever needed, thanks to our user-friendly connectors and APIs. By analyzing customer journeys at every touchpoint, you can effectively optimize these interactions. Additionally, our budget optimizer and marketing attribution tools will assist in managing your budgets efficiently and saving valuable time in the process. Ultimately, this holistic approach to marketing data empowers marketers to make informed decisions that drive better outcomes.

What is Semcasting?

Acquire authentic customer insights and maximize returns on investment for all your marketing efforts. Semcasting has revolutionized IP targeting using machine learning to improve customer engagement across multiple devices while maintaining complete transparency. Our patented technology empowers businesses to merge CRM data, create new target audiences, identify qualified leads, and accurately evaluate audience performance. Conventional audience targeting techniques heavily depend on cookies, which typically only reach about 30% of the audience and often lead to a threefold duplication rate among distinct users. With our innovative solution, you can effectively reach audiences in homes, schools, and workplaces, utilizing a range of devices such as desktops, laptops, tablets, smartphones, IP radios, smart home gadgets, and Connected TVs. Semcasting's cutting-edge IP targeting technology connects with over 400 million unique devices and networks, encompassing more than 2 billion IP addresses. Furthermore, Smart Zones proficiently match, score, and refine mailing lists, CRM records, or IP addresses through 750 deterministic attributes, granting a thorough understanding of your potential clients. This forward-thinking approach guarantees that your marketing strategies yield both efficiency and efficacy, ultimately leading to improved outcomes for your company. By leveraging our technology, you can stay ahead of the competition and ensure that your marketing efforts are well-informed and impactful.

Media

Media

Integrations Supported

AdRoll
Adobe Marketo Engage
Awin
Azure Blob Storage
Criteo
Facebook Ads
Google Analytics
Google Sheets
HubSpot Customer Platform
Klaviyo
LinkedIn
Magento Business Intelligence
Mailchimp
Meta Ads
Pinterest
RTB House
Reddit
Salesforce
Zoho Analytics

Integrations Supported

API Availability

API Availability

Pricing Information

$19 per month
Unlimited Reports
Unlimited Users
3 Data sources
2 Data Destinations
API+Database access
Free Trial Offered?

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Webinars
Online Training
On-Site Training

Training Options

Online Training

Company Facts

Organization Name

Windsor.ai

Date Founded

2017

Company Location

Switzerland

Company Website

windsor.ai/

Company Facts

Organization Name

Semcasting

Date Founded

2009

Company Location

United States

Company Website

www.semcasting.com

Categories and Features

Conversion Tracking

Not specified

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Statistical Modeling

Marketing Attribution

Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Performance Marketing

Not specified

Categories and Features

Conversion Tracking

Not specified

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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