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Ratings and Reviews 0 Ratings
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What is WingArc Retail Analytics?
WingArc Retail Analytics delivers critical insights into consumer behavior, assists in reducing costs, and evaluates the success of marketing campaigns. Leveraging your existing security camera infrastructure, you can track foot traffic patterns and generate heat maps that highlight areas of customer engagement across the store. This system, when integrated with Point of Sale data, enables you to analyze key metrics such as capture rates, conversion rates, and average transaction amounts. Furthermore, it allows you to develop employee schedules that are informed by accurate traffic predictions, promoting optimal resource allocation and enhancing sales potential. With its interactive dashboards and automated reporting capabilities, you gain valuable clarity regarding your store's operational performance. This comprehensive retail analytics platform equips physical retailers with robust tools to dissect in-store customer interactions, granting them a competitive advantage akin to that enjoyed by e-commerce businesses. For the first time, you can analyze data to uncover insights about both current and potential customers, paralleling the analytical depth found in online retail environments. By utilizing your pre-existing security camera system, you can gain a thorough understanding of customer movement in every direction, thereby providing a holistic perspective on both transient foot traffic and shoppers who enter your establishment. This innovative approach not only enhances operational efficiency but also drives strategic decision-making in real-time.
What is Cyclops?
Cyclops is designed to work seamlessly with any cameras that support RTSP, enabling you to make the most of your existing video surveillance systems without the need for costly new equipment. In compliance with the global privacy standards outlined in the General Data Protection Regulation (GDPR), Cyclops avoids storing data as faceprints. Instead, it monitors the volume of vehicles passing by without entering a defined area and counts the number of individuals entering a specified zone from multiple angles. Furthermore, Cyclops assesses the average time that individuals who slow down or stop spend in this zone and calculates the average percentage of various age groups present. By utilizing standard industry metrics, users can effectively analyze and compare their performance in terms of sales, traffic, and customer engagement. The inclusion of a heatmap feature provides insights into customer behavior, highlighting how much time shoppers dedicate to different areas of the store, with warmer colors indicating locations where they linger longer and cooler tones showing where they spend less time. This critical information can significantly improve the understanding of customer habits and assist in optimizing store layouts to boost sales potential. Ultimately, the insights gained from Cyclops can lead to more strategic decision-making regarding product placement and marketing strategies.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
WingArc
Date Founded
1986
Company Location
Australia
Company Website
wingarc.com.au/industry/retail-analytics/
Company Facts
Organization Name
Dayta AI
Date Founded
2018
Company Location
China
Company Website
www.dayta.ai/why-cyclops