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What is WingArc Retail Analytics?

WingArc Retail Analytics delivers critical insights into consumer behavior, assists in reducing costs, and evaluates the success of marketing campaigns. Leveraging your existing security camera infrastructure, you can track foot traffic patterns and generate heat maps that highlight areas of customer engagement across the store. This system, when integrated with Point of Sale data, enables you to analyze key metrics such as capture rates, conversion rates, and average transaction amounts. Furthermore, it allows you to develop employee schedules that are informed by accurate traffic predictions, promoting optimal resource allocation and enhancing sales potential. With its interactive dashboards and automated reporting capabilities, you gain valuable clarity regarding your store's operational performance. This comprehensive retail analytics platform equips physical retailers with robust tools to dissect in-store customer interactions, granting them a competitive advantage akin to that enjoyed by e-commerce businesses. For the first time, you can analyze data to uncover insights about both current and potential customers, paralleling the analytical depth found in online retail environments. By utilizing your pre-existing security camera system, you can gain a thorough understanding of customer movement in every direction, thereby providing a holistic perspective on both transient foot traffic and shoppers who enter your establishment. This innovative approach not only enhances operational efficiency but also drives strategic decision-making in real-time.

What is Ipsos Retail Performance?

Solutions for counting customers are fundamental to our retail technology portfolio, significantly contributing to the optimization of store operations. These systems go beyond simply tallying the number of visitors; the data they provide empowers retailers to make strategic and operational decisions that impact various areas, including staff allocation, monitoring of market trends, and maximizing the use of retail space. By employing sophisticated sensors and software, businesses can identify times of high traffic, strategically deploy employees to meet demand, and assess the effectiveness of particular displays or product lines. Additionally, with real-time access to foot traffic information and analytical tools, retailers can evaluate the success of their store layouts and marketing strategies, analyzing factors such as customer dwell time, engagement levels, and conversion rates. Our people counting solutions maintain an impressive accuracy rate of at least 95%, allowing businesses to scrutinize foot traffic patterns on an hourly basis, which not only uncovers current consumer behaviors but also aids in forecasting future buying trends. This in-depth insight into customer movement is invaluable, as it can markedly refine operational strategies and bolster overall sales results, ultimately leading to enhanced customer satisfaction and loyalty.

Media

Media

Integrations Supported

KnowledgeHound
TrendSpottr

Integrations Supported

KnowledgeHound
TrendSpottr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

WingArc

Date Founded

1986

Company Location

Australia

Company Website

wingarc.com.au/industry/retail-analytics/

Company Facts

Organization Name

Ipsos

Date Founded

1975

Company Location

France

Company Website

www.ipsos-retailperformance.com/en/

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

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