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What is WingArc Retail Analytics?

WingArc Retail Analytics delivers critical insights into consumer behavior, assists in reducing costs, and evaluates the success of marketing campaigns. Leveraging your existing security camera infrastructure, you can track foot traffic patterns and generate heat maps that highlight areas of customer engagement across the store. This system, when integrated with Point of Sale data, enables you to analyze key metrics such as capture rates, conversion rates, and average transaction amounts. Furthermore, it allows you to develop employee schedules that are informed by accurate traffic predictions, promoting optimal resource allocation and enhancing sales potential. With its interactive dashboards and automated reporting capabilities, you gain valuable clarity regarding your store's operational performance. This comprehensive retail analytics platform equips physical retailers with robust tools to dissect in-store customer interactions, granting them a competitive advantage akin to that enjoyed by e-commerce businesses. For the first time, you can analyze data to uncover insights about both current and potential customers, paralleling the analytical depth found in online retail environments. By utilizing your pre-existing security camera system, you can gain a thorough understanding of customer movement in every direction, thereby providing a holistic perspective on both transient foot traffic and shoppers who enter your establishment. This innovative approach not only enhances operational efficiency but also drives strategic decision-making in real-time.

What is Upp?

Digital marketers utilize Upp's ever-evolving AI solution to effortlessly oversee, enhance, and broaden their Google Shopping campaigns through a mix of product and market performance analytics. The intricacies of navigating Google Shopping can often appear daunting, particularly when large sums of money are at stake and there is limited understanding of how to achieve remarkable results. The Upp AI platform significantly improves user control and transparency, transforming Google Shopping into a more intuitive and accessible experience, thus empowering marketers to take ownership of their strategies. By fusing control, visibility, and insights, Upp amplifies the effectiveness of digital marketing while guaranteeing transparency within Google Shopping operations. This comprehensive AI platform compiles data from multiple sources, including your business, Google Shopping, and the larger market environment, providing digital marketers with the vital insights, intelligence, and capabilities needed for success. You can concentrate on your goal of attracting new clients, while Upp’s sophisticated AI engine adeptly handles all the intricate details. Moreover, Upp continuously assesses the performance of your accounts and SKUs, fine-tuning strategies to effectively capture the attention of new customers. This perpetual evaluation allows marketers to swiftly adapt to evolving market trends and consumer behaviors, ensuring a proactive approach to achieving their objectives. By embracing the support of Upp, marketers can focus on strategic growth while technology manages the nuances of their campaigns.

Media

Media

Integrations Supported

Google Shopping

Integrations Supported

Google Shopping

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

WingArc

Date Founded

1986

Company Location

Australia

Company Website

wingarc.com.au/industry/retail-analytics/

Company Facts

Organization Name

Upp

Company Location

United Kingdom

Company Website

upp.ai/

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