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Ratings and Reviews 0 Ratings
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What is Wipro Promax?
In the Consumer Packaged Goods (CPG) industry, trade spending often constitutes the second largest expense, only surpassed by the cost of goods sold. Given the rapid shifts in consumer preferences and the dynamics of retail partnerships, these businesses need improved tools to manage their trade promotion optimization more effectively. The challenge of optimizing trade spending is further complicated by a variety of external factors, including intense market competition, logistics that vary by region, and the need to adhere to regulatory standards. Internally, companies face hurdles such as disjointed data systems that span across different platforms like ERP and POS, difficulties in deriving actionable insights from promotion-related analyses, and common obstacles in fostering collaboration between sales, marketing, finance, and demand planning teams. To address these multifaceted challenges, Wipro has introduced its Promax® suite of solutions, which includes trade promotion management, optimization, and execution (TPM, TPO, and TPx), thereby providing a holistic approach to managing trade spending. By utilizing these innovative solutions, CPG firms can more adeptly navigate the intricacies of trade spending, ensuring improved efficiency and effectiveness in their promotional strategies. This not only boosts their operational capabilities but also positions them favorably in a competitive marketplace.
What is Engage3?
Our organization provides an unparalleled view of competitive pricing within the market, empowering you to elevate your price perception to boost revenue and attract more customers. By applying Nobel Prize-winning techniques, we assess how consumers view your pricing approach. Enhancing your price image enables you to realize both immediate and sustained revenue growth while nurturing customer loyalty. This method helps you focus on the products that genuinely resonate with consumers, rather than becoming entrenched in a pricing war over standard low-margin goods. You can reduce expenses related to price alterations while amplifying their impact on customer perceptions and visit frequencies. Our strategy emphasizes products based on their importance to shoppers, allowing you to evaluate your pricing strategy from the consumer's viewpoint. This positions your approach to be less reactive to shifts in competitor pricing and more centered on outsmarting them through calculated choices. We bolster your competitive intelligence by merging in-store assessments, online data collection, and Nielsen point of sale (POS) information, employing advanced machine learning algorithms to yield richer insights into the competitive environment. This thorough examination not only equips you with the ability to make strategic choices that align with consumer desires and market trends but also positions your business for sustained success in an ever-evolving marketplace. Ultimately, our insights guide you in crafting a pricing strategy that resonates with your target audience while maintaining a competitive edge.
Integrations Supported
Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
Nielsen Marketing Cloud
PTC FlexPLM
Ubersmith
Integrations Supported
Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
Nielsen Marketing Cloud
PTC FlexPLM
Ubersmith
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Wipro
Company Location
United States
Company Website
www.wipro.com/consumer-packaged-goods/wipro-promax/
Company Facts
Organization Name
Engage3
Company Location
United States
Company Website
www.engage3.com
Categories and Features
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
Categories and Features
Competitive Intelligence
Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring
Pricing Optimization
Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning