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What is Wipro Promax?

In the Consumer Packaged Goods (CPG) industry, trade spending often constitutes the second largest expense, only surpassed by the cost of goods sold. Given the rapid shifts in consumer preferences and the dynamics of retail partnerships, these businesses need improved tools to manage their trade promotion optimization more effectively. The challenge of optimizing trade spending is further complicated by a variety of external factors, including intense market competition, logistics that vary by region, and the need to adhere to regulatory standards. Internally, companies face hurdles such as disjointed data systems that span across different platforms like ERP and POS, difficulties in deriving actionable insights from promotion-related analyses, and common obstacles in fostering collaboration between sales, marketing, finance, and demand planning teams. To address these multifaceted challenges, Wipro has introduced its Promax® suite of solutions, which includes trade promotion management, optimization, and execution (TPM, TPO, and TPx), thereby providing a holistic approach to managing trade spending. By utilizing these innovative solutions, CPG firms can more adeptly navigate the intricacies of trade spending, ensuring improved efficiency and effectiveness in their promotional strategies. This not only boosts their operational capabilities but also positions them favorably in a competitive marketplace.

What is GreatVines Beverage Sales Execution ?

GreatVines is a comprehensive Sales Execution platform designed specifically for distributors, beverage suppliers, and promotional agencies at an enterprise level. Our collection of mobile tools, integrated with Salesforce, enables you to effectively handle 3-tier account relationships, strategize activities, establish smarter growth objectives, oversee trade spending, and track marketing initiatives. With GreatVines, you can swiftly adjust your sales tactics to respond to the ever-evolving market landscape. Additionally, it delivers supply analytics that help you precisely assess the outcomes necessary for successful collaboration with your channel partners, ensuring you can make informed decisions. The platform ultimately empowers users to thrive in a competitive environment by providing the necessary tools for strategic planning and execution.

Media

Media

Integrations Supported

Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith

Integrations Supported

JD Edwards EnterpriseOne
Microsoft Dynamics 365
QuickBooks Enterprise
SAP Business One
Salesforce

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$75 per user per month

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
Linux

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Wipro

Company Location

United States

Company Website

www.wipro.com/consumer-packaged-goods/wipro-promax/

Company Facts

Organization Name

GreatVines

Date Founded

2008

Company Location

United States

Company Website

www.greatvines.com

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Budgeting & Forecasting
Competitor Analysis
Customer Management

Categories and Features

Business Intelligence

Ad Hoc Reports
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

CRM

Call Logging
Email Marketing
Internal Chat Integration
Mobile Access
Segmentation
Social Media Integration
Task Management
Territory Management

Sales

Not specified

Sales Intelligence

CRM Integration
Data Import/Export
Data Mining
Email Integration
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Compliance Management
Customer Management
Pricing Optimization
Promotion Calendar
Trade Agreement Management

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