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What is Wipro Promax?

In the Consumer Packaged Goods (CPG) industry, trade spending often constitutes the second largest expense, only surpassed by the cost of goods sold. Given the rapid shifts in consumer preferences and the dynamics of retail partnerships, these businesses need improved tools to manage their trade promotion optimization more effectively. The challenge of optimizing trade spending is further complicated by a variety of external factors, including intense market competition, logistics that vary by region, and the need to adhere to regulatory standards. Internally, companies face hurdles such as disjointed data systems that span across different platforms like ERP and POS, difficulties in deriving actionable insights from promotion-related analyses, and common obstacles in fostering collaboration between sales, marketing, finance, and demand planning teams. To address these multifaceted challenges, Wipro has introduced its Promax® suite of solutions, which includes trade promotion management, optimization, and execution (TPM, TPO, and TPx), thereby providing a holistic approach to managing trade spending. By utilizing these innovative solutions, CPG firms can more adeptly navigate the intricacies of trade spending, ensuring improved efficiency and effectiveness in their promotional strategies. This not only boosts their operational capabilities but also positions them favorably in a competitive marketplace.

What is Sales Scheme Management Software?

The 1Channel Sales Scheme Management Software equips businesses with essential tools to systematically coordinate and oversee trade promotions across multiple brands, product categories, SKUs, retail locations, and sales channels. Administrators are empowered to create schemes that detail offer conditions, eligibility requirements, and expiration dates, with options to assign these schemes either one at a time or in bulk through spreadsheet uploads. Field teams and promoters can conveniently access relevant promotions using a mobile application, while distributors can view critical promotions when placing orders. The system supports a variety of promotional types, such as value-based, volume-based, and free-goods offers, and includes workflows for obtaining approvals, managing overlaps, checking eligibility, and providing comprehensive reports on redemptions, sales performance, and return on investment. It is specifically designed for businesses in the FMCG and CPG industries, as well as consumer-durable brands, retailers, trade-marketing and sales teams, and channel partners who require management of promotions within their distribution networks. Moreover, the cloud-based plans are compatible with both Android and iOS devices, and pricing varies based on the selected features, the number of users, and the deployment model chosen. In essence, this software solution is engineered to enhance promotional activities, guaranteeing efficiency and effectiveness in engaging target markets while also adapting to the evolving landscape of digital sales management.

Media

Media

Integrations Supported

Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith

Integrations Supported

WhatsApp

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Month-to-month and annual plans are available; annual billing is promoted as discounted. Pricing is customized according to scheme types, users, workflows and channel configuration.

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

Wipro

Company Location

United States

Company Website

www.wipro.com/consumer-packaged-goods/wipro-promax/

Company Facts

Organization Name

1Channel

Date Founded

2014

Company Location

India

Company Website

www.1channel.co

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Budgeting & Forecasting
Competitor Analysis
Customer Management

Categories and Features

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