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What is Wipro Promax?

In the Consumer Packaged Goods (CPG) industry, trade spending often constitutes the second largest expense, only surpassed by the cost of goods sold. Given the rapid shifts in consumer preferences and the dynamics of retail partnerships, these businesses need improved tools to manage their trade promotion optimization more effectively. The challenge of optimizing trade spending is further complicated by a variety of external factors, including intense market competition, logistics that vary by region, and the need to adhere to regulatory standards. Internally, companies face hurdles such as disjointed data systems that span across different platforms like ERP and POS, difficulties in deriving actionable insights from promotion-related analyses, and common obstacles in fostering collaboration between sales, marketing, finance, and demand planning teams. To address these multifaceted challenges, Wipro has introduced its Promax® suite of solutions, which includes trade promotion management, optimization, and execution (TPM, TPO, and TPx), thereby providing a holistic approach to managing trade spending. By utilizing these innovative solutions, CPG firms can more adeptly navigate the intricacies of trade spending, ensuring improved efficiency and effectiveness in their promotional strategies. This not only boosts their operational capabilities but also positions them favorably in a competitive marketplace.

What is TradeEdge?

TradeEdge provides essential insights from both distributors and retailers throughout the demand value chain, aiding growth in both developing and established markets. This cloud-based platform equips brands with the tools needed for optimal channel visibility, enabling them to recruit new distributors, improve retail execution, and penetrate new markets more rapidly. What sets TradeEdge apart from its rivals is its exceptional expertise in data management, integration, swift onboarding of distributors, and outstanding support across traditional and modern trade channels. Additionally, TradeEdge significantly addresses the institutional challenges found in emerging markets, where organized retail presence is often limited. Remarkably, nearly 90% of sales in these emerging regions are facilitated by complex distribution networks that involve thousands of distributors catering to millions of small retailers. By optimizing these processes, TradeEdge not only boosts operational efficiency but also creates avenues for brands to excel in highly competitive environments. The platform's impact is particularly notable in areas where traditional retail struggles, as it fosters a more organized and efficient marketplace for all stakeholders involved.

Media

Media

Integrations Supported

Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Wipro

Company Location

United States

Company Website

www.wipro.com/consumer-packaged-goods/wipro-promax/

Company Facts

Organization Name

EdgeVerve

Date Founded

2014

Company Location

India

Company Website

www.edgeverve.com/tradeedge/

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Budgeting & Forecasting
Competitor Analysis
Customer Management

Categories and Features

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