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Ratings and Reviews 0 Ratings
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What is Wipro Promax?
In the Consumer Packaged Goods (CPG) industry, trade spending often constitutes the second largest expense, only surpassed by the cost of goods sold. Given the rapid shifts in consumer preferences and the dynamics of retail partnerships, these businesses need improved tools to manage their trade promotion optimization more effectively. The challenge of optimizing trade spending is further complicated by a variety of external factors, including intense market competition, logistics that vary by region, and the need to adhere to regulatory standards. Internally, companies face hurdles such as disjointed data systems that span across different platforms like ERP and POS, difficulties in deriving actionable insights from promotion-related analyses, and common obstacles in fostering collaboration between sales, marketing, finance, and demand planning teams. To address these multifaceted challenges, Wipro has introduced its Promax® suite of solutions, which includes trade promotion management, optimization, and execution (TPM, TPO, and TPx), thereby providing a holistic approach to managing trade spending. By utilizing these innovative solutions, CPG firms can more adeptly navigate the intricacies of trade spending, ensuring improved efficiency and effectiveness in their promotional strategies. This not only boosts their operational capabilities but also positions them favorably in a competitive marketplace.
What is Wipro AutoInsights?
Wipro's AutoInsights is an innovative platform tailored for connected vehicles, which employs telematics devices to collect data from different types of automobiles and processes this information using a uniquely crafted analytics engine. This platform offers significant benefits to a wide array of stakeholders, including vehicle and fleet owners, telecom companies, device manufacturers, insurers, automotive service providers, car dealerships, transportation authorities, law enforcement agencies, and others engaged in the automotive sector. Launched in October 2017, AutoInsights is built on open-source technologies and utilizes premier cloud and digital solutions from leading industry vendors, currently accommodating 40,000 vehicles ranging from cars to buses, and including both electric and combustion engine models across seven countries. With six advanced products available, two of which are patented and three successfully marketed, the platform is specifically designed to enhance connectivity among vehicles. The primary objective is to "maximize the lifetime value" of vehicles by seamlessly connecting them to the cloud via IoT devices, which in turn boosts overall efficiency and performance in the automotive landscape. Additionally, by facilitating real-time data exchange and comprehensive analysis, AutoInsights enables users to make strategic decisions that significantly enhance operational effectiveness and success in their respective fields. With each advancement, the platform continues to evolve, ensuring it meets the ever-changing demands of the automotive industry.
Integrations Supported
Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith
Integrations Supported
Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Wipro
Company Location
United States
Company Website
www.wipro.com/consumer-packaged-goods/wipro-promax/
Company Facts
Organization Name
Wipro
Date Founded
1945
Company Location
India
Company Website
www.wipro.com/innovation/autoinsights/
Categories and Features
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management