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What is Wurl?

Wurl Perform equips streamers with the tools necessary to launch promotional advertising campaigns that not only draw in new viewers but also help maintain the loyalty of existing audiences. This pioneering platform stands out by harnessing the power of machine learning to elevate performance marketing tailored specifically for connected TV (CTV). By scrutinizing data from a vast array of TV viewers, Wurl Perform can accurately identify individuals who are particularly engaged with the promoted content. This cutting-edge tool enhances the effectiveness of advertising campaigns while offering detailed metrics on every impression and conversion, allowing streamers to evaluate their return on ad spending (ROAS) with precision. In contrast to traditional TV networks, which typically utilized 15 and 30-second ad slots to increase their audiences, these conventional methods often fall short in targeting specific demographics or accurately measuring their impact. Wurl Perform transforms this scenario by enabling streamers to implement targeted promotional strategies backed by machine learning and thorough analytics. As the streaming television landscape continues to grow exponentially, Wurl Perform's innovative approach provides an essential framework for managing this expansion and optimizing advertising strategies. Ultimately, this platform sets a new standard for how advertising can be executed in the evolving realm of streaming media.

What is PeerLogix?

PeerLogix (OTC: LOGX) is recognized as the leading expert in the global OTT data-as-a-service industry. The company tracks viewership metrics for over 50,000 premium TV shows and movies, extending its reach to more than 180 million households on nearly all open-source OTT platforms around the globe. This extensive database serves to provide critical insights for advertisers, content creators, OTT service providers, and strategic investors alike. PeerLogix carefully monitors, catalogs, and analyzes a vast array of raw OTT viewership data. These comprehensive data sets are then structured and converted into unique products that come in both standard and customized formats, offering practical value for diverse applications. Media buyers and analytics firms depend on PeerLogix’s OTT viewership data to effectively target their advertising campaigns to households engaging with OTT content, utilizing current viewing trends. The company’s forward-thinking methodology continuously improves advertising efficacy within the rapidly changing digital environment. As a result, it plays a pivotal role in shaping the future of advertising strategies across the OTT landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Wurl

Company Location

United States

Company Website

www.wurl.com/service/perform/

Company Facts

Organization Name

PeerLogix

Date Founded

2012

Company Location

United States

Company Website

www.peerlogix.com

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

OTT

API Access
Content Organization
Live Events
Monetization Tools
Multi-Service Integration
SDK
Scheduling
Video Hosting/Storage
Video Quality Optimization

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