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What is XO Analytics?

Our platform analyzes your data to identify underperforming products and suggests strategies to optimize your advertising budget effectively. Capitalize on growth possibilities with actionable insights that are grounded in practicality. Stay ahead of the competition with our unique weekly Insights feature, which provides customized and actionable recommendations based on your existing advertising and sales metrics. Utilizing these insights empowers you to make strategic decisions that foster success and propel your business forward. Moreover, by consistently integrating these recommendations, you can adapt to market changes more swiftly.

What is NielsenIQ Omnishopper?

The evolution of consumer behaviors is prompting a shift from conventional shopping trips to online purchases, with many opting to return to stores for curbside delivery. By thoroughly analyzing the dynamics among various brands, retailers, and product categories, businesses can boost their share of consumer expenditures. Today's consumers fluidly transition between different sales channels and retailers, making it challenging to obtain a holistic understanding of the market and pinpointing significant opportunities. Employing NielsenIQ Omnishopper enables companies to monitor shopper behaviors and adjust to the evolving needs of consumers, thereby fostering data-driven strategies tailored to their audience. With a comprehensive view of the consumer journey and rich insights into brands, products, and categories, discovering new growth opportunities becomes a more manageable task. Our research panels maintain the highest standards of validation and robust criteria, ensuring that the insights provided reflect authentic behavioral patterns rather than incidental fluctuations, thus laying a strong groundwork for strategic decision-making. Additionally, this methodology equips businesses with the tools to anticipate market changes and proactively address the developing preferences of consumers, ultimately reinforcing their position in a competitive landscape.

Media

Media

Integrations Supported

Amazon
BigCommerce
Facebook
Google Ads
Google Analytics
Klaviyo
Salesforce
Shopify
Stripe

Integrations Supported

Amazon
BigCommerce
Facebook
Google Ads
Google Analytics
Klaviyo
Salesforce
Shopify
Stripe

API Availability

Has API

API Availability

Has API

Pricing Information

$35 per project per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

XO Analytics

Company Website

xo-analytics.com

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/omnishopper/

Categories and Features

Categories and Features

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