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What is YOOSE?

YOOSE is at the forefront of creating a location-based advertising platform that refines mobile ad targeting, enabling businesses to allocate their advertising budget more effectively. The innovative "Near Me" feature allows companies to engage with their local audience directly, simplifying the process of managing customer feedback and enhancing brand visibility. Ads are tailored for local communities by utilizing specific key performance indicators (KPIs) to ensure relevance. Our latest advancement significantly elevates your business’s online visibility, allowing global brands to strategically position themselves within local markets through our sophisticated mobile advertising technology. With our state-of-the-art targeting capabilities, businesses can reach consumers within mere meters, facilitating engagement at crucial times—whether before, during, or after a visit to a location of interest. This approach provides valuable insights into customer locations and timing, allowing businesses to customize their offerings to meet consumer demands when they are most open to them. Moreover, YOOSE features exclusive footfall tracking technology that empowers brands to evaluate and improve in-store traffic through geo-targeted advertisements aimed at increasing footfall. This groundbreaking strategy not only enhances customer interaction but also equips businesses with the tools to analyze the effectiveness of their advertising campaigns in real time, ultimately leading to more informed decision-making and improved marketing outcomes. By leveraging these insights, companies can adapt their strategies to maximize engagement and drive growth in a competitive marketplace.

What is TrueTargeting?

TrueTargeting, the audience segmentation platform offered by Infillion, empowers advertisers to reach cookieless demographics by utilizing distinctive or proprietary data sets. It features over 275 pre-defined segments that encompass interests, purchasing intentions, location visits, survey responses, and brand allegiance, while also offering tools for the formation of custom audiences. Advertisers have the ability to incorporate their existing customer information, such as CRM, CDP, email lists, loyalty programs, and point-of-sale data, to create customized segments and broaden their outreach within a span of 5 to 10 days. By harnessing XGraph for rapid scalability, TrueTargeting allows advertisers to connect with users across various devices, impacting more than 865 million individuals in the United States alone. The platform presents an array of audience types, including intent-based segments that capture recent visits indicative of in-market behavior, interest-based segments linked to visits in specific location categories over the past three to six months, predictive visit segments that estimate the likelihood of future visits within the next month, and survey-based segments that reflect category preferences derived from user responses. This multifaceted strategy not only aids advertisers in precisely targeting their desired audiences but also fosters deeper connections with potential customers. Ultimately, TrueTargeting stands out as a robust tool for those seeking to navigate the evolving landscape of digital advertising.

Media

Media

Integrations Supported

DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision

Integrations Supported

DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

YOOSE

Date Founded

2008

Company Location

Singapore

Company Website

www.yoose.com/technologies

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/data/truetargeting/

Categories and Features

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Categories and Features

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