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What is Yandex Direct?

Implement paid search ads and display banners on both desktop and mobile devices to engage potential customers through Yandex Search and an extensive array of sites within the Yandex Advertising Network. You will incur charges only for clicks on your ads or vCards associated with contextual advertising, while costs for display ads are based on legitimate impressions. This approach allows your ads to connect with users who have expressed interest in your products, both on Yandex and throughout its Advertising Network. You will have continuous access to user engagement data, enabling you to fine-tune your settings to better meet your marketing goals. Collaborate with Yandex Direct to improve your return on investment, as we strive to help you reach new audiences and increase sales, guaranteeing that your advertising initiatives produce measurable outcomes. By employing these techniques, you can significantly enhance the productivity of your marketing efforts while adapting to the evolving landscape of consumer behavior. This proactive stance ensures that your campaigns remain relevant and impactful.

What is Verve?

Verve Group functions as a global advertising platform focused on brand performance, expertly bridging the gap between brands and publishers to reach audiences instantaneously. The company's cutting-edge in-app data platform provides a secure and transparent environment for both programmatic and managed-service advertising, intricately combining location-based audiences with premium supply, specifically designed for brand performance strategies. With the trust of prominent Fortune 500 companies, Verve Group has established direct relationships with over 4,000 elite publishers and applications worldwide. A subsidiary of Media and Games Invest (MGI), the organization has carved out a significant global presence, employing more than 200 individuals across over 25 offices in regions including the Americas, Europe, Asia, and Oceania. By harnessing the power of location intelligence, Verve Group helps businesses gain insights into consumer behaviors and interests, facilitating genuine connections at the most opportune moments. In the competitive advertising landscape, maintaining relevance is vital, and our sophisticated data science capabilities empower brands to create mobile strategies that not only resonate with audiences but also deliver measurable results. Furthermore, Verve Group is committed to continually adapting and evolving its services to meet the dynamic needs of an ever-changing digital marketplace.

Media

Media

Integrations Supported

Acxiom Real Identity
Amazon Transparent Ad Marketplace (TAM)
Causal
DV Publisher Suite
Freestar
Intuizi
MyTracker
Octella
PremierCashier
SQLBackupAndFTP
SegmentStream
Sell.Do
Yext

Integrations Supported

Acxiom Real Identity
Amazon Transparent Ad Marketplace (TAM)
Causal
DV Publisher Suite
Freestar
Intuizi
MyTracker
Octella
PremierCashier
SQLBackupAndFTP
SegmentStream
Sell.Do
Yext

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Yandex

Date Founded

2000

Company Location

Russia

Company Website

ads.yandex.com/direct_eng

Company Facts

Organization Name

Verve Group

Date Founded

2005

Company Location

United States

Company Website

verve.com/solutions/advertisers/index.html

Categories and Features

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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