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What is Yieldlab?

Yieldlab stands out as a leading supply-side platform (SSP) and plays a vital role in facilitating private marketplaces for esteemed publishers throughout Europe. It exemplifies a commitment to continuous growth and innovation while collaborating with premier media brands across the continent. By merging enthusiasm, intelligence, and advanced technology, we help ensure the financial success of media offerings and advertising strategies. Our foundational values emphasize partnership, transparency, and quality, which are integral to our operations. The Yieldlab platform enables secure and efficient interactions between buyers and sellers in the dynamic world of programmatic advertising. As a reliable partner for top-tier publishers and marketers, we assist in realizing the maximum potential of your media inventory across a variety of channels. The Yieldlab YRD platform is recognized for its excellence in quality and technology within the premium programmatic advertising sector, further enhanced by tailored support from our knowledgeable team. We place a strong emphasis on cultivating personal relationships with supply clients, agencies, and demand-side platforms (DSPs) to create a collaborative advertising landscape. By opting for Yieldlab, you are not merely choosing a service provider; you are entering into a partnership that is fully committed to optimizing your advertising success while fostering innovation in the industry. This collaborative approach not only enhances campaign performance but also builds lasting relationships that benefit all stakeholders involved.

What is REXRTB?

REXRTB stands out as an advanced Ad Serving System specifically designed for both media buyers and sellers seeking optimal results. Its comprehensive toolkit caters to the needs of supply and demand partners alike, enhancing the management and oversight of advertising media and assets. The platform supports a diverse range of formats, channels, and models, making it adaptable to various advertising strategies. Recently, REXRTB has rolled out an innovative ad serving technology that integrates all the crucial features commonly found in third-party solutions. Through its Supply-Side Platform (SSP), supply partners can effectively showcase their traffic while easily connecting to numerous demand-side platforms. All OpenRTB formats are available, including Display, Mobile, Video, Native, and Popunder/Popup ads. The user-friendly dashboard provided by REXRTB empowers supply partners to manage their inventory with ease, thereby optimizing revenue by delivering the most relevant ads. Users also have the option to create a customized SSP that aligns with their specific business goals. Furthermore, REXRTB's White Label Demand-Side Platform (DSP) enables users to develop and manage multiple campaigns, perform real-time analyses and optimizations, and gain a thorough understanding of campaign performance metrics. This extensive feature set establishes REXRTB as a holistic solution for enhancing advertising efficiency and effectiveness in a competitive landscape. In an ever-evolving digital marketplace, REXRTB remains committed to continuous improvement and innovation, ensuring that its users stay ahead of industry trends.

Media

Media

Integrations Supported

AdUp
Adform
Amazon Ads
Criteo
MediaMath
Omnicomm Online
RTB House
The Trade Desk
Xandr
Yahoo DSP

Integrations Supported

AdUp
Adform
Amazon Ads
Criteo
MediaMath
Omnicomm Online
RTB House
The Trade Desk
Xandr
Yahoo DSP

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Yieldlab

Date Founded

2010

Company Location

Germany

Company Website

yieldlab.com

Company Facts

Organization Name

REXRTB

Date Founded

2018

Company Website

rexrtb.com

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

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