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What is Zaraz?

Zaraz streamlines the process of transferring data from multiple tools via its backend, merging various network requests into one efficient request. This consolidated request is then reformatted according to the data structure required by the tool and dispatched to the server, all while avoiding the execution of any scripts in the user's browser. By substituting heavy third-party widgets with a more optimized version that loads at the outset, Zaraz guarantees that the full tool activates only when the browser is primed for interaction or when the user takes action. Furthermore, Zaraz delays the loading of specific tools until the website is fully interactive, which helps to avoid any resource conflicts with the site itself. To ensure data collection remains effective, Zaraz prepares the outgoing requests in advance and triggers them if the page closes before the specified delay has elapsed. For session-recording tools, Zaraz gathers all required components into a single bundled script by preloading the necessary assets, thereby alleviating the browser from the task of initiating multiple individual HTTP requests. This approach not only boosts performance but also simplifies data management for users, making their experience more seamless. In turn, this leads to improved user satisfaction as they navigate the website without interruption.

What is Ghostery Insights?

Before launching campaigns, it is crucial to ensure that tracking scripts are thoroughly validated and that all pages are fully optimized to maximize return on investment. A comprehensive testing and troubleshooting process should be employed to fine-tune the application of tags and scripts on the website. Gathering and analyzing data on the performance of both your site’s and competitors’ tags and trackers is essential for benchmarking. Additionally, evaluating potential privacy risks is necessary to protect user security, improve overall page performance, and ensure compliance with regulations. Employing real-time visualization techniques allows for the monitoring of each tracker's behavior as the page loads. The tracker list serves as a detailed examination of the different trackers and scripts operational on a website, enriched by privacy-related metrics and usage trends linked to specific trackers and sites. By understanding these insights, organizations can make more informed decisions regarding privacy protocols and tracking methodologies, ultimately leading to improved campaign effectiveness and user trust.

Media

Media

Integrations Supported

Cloudflare
Facebook
Google Analytics
Google Drive
Hotjar
HubSpot CRM
HubSpot Customer Platform
Intercom
Mixpanel
TikTok
X (Twitter)

Integrations Supported

Cloudflare
Facebook
Google Analytics
Google Drive
Hotjar
HubSpot CRM
HubSpot Customer Platform
Intercom
Mixpanel
TikTok
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Cloudflare

Date Founded

2009

Company Location

United States

Company Website

www.cloudflare.com/application-services/products/zaraz/

Company Facts

Organization Name

Ghostery

Date Founded

2009

Company Location

Germany

Company Website

www.ghostery.com/insights

Categories and Features

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Categories and Features

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

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