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What is Zefr?
Zefr functions as a video advertising platform that specializes in delivering targeted video ad placements before they go live. This innovative platform enables advertisers to launch comprehensive video campaigns that are customized to align with specific brand identities, guaranteeing greater accuracy, control, and effectiveness in their marketing efforts. Concentrating on YouTube, Zefr’s advanced technology allows for intricate and flexible targeting aimed at connecting brands with the most pertinent videos available. Our services ensure that video advertisements are precisely positioned on the world's largest video-sharing platform. For brands, achieving prosperity in the digital video arena starts with a strategic partnership with appropriate content. When advertisements are displayed alongside relevant content and context, they can create a substantial immediate media impact while also building enduring brand equity. The operational workflow initiates with Zefr's identification of every new video uploaded to YouTube. We thoroughly examine the video’s metadata to grasp its context and evaluate its potential significance for brand advertising. Moreover, our unique forecasting model predicts expected views and impressions, allowing brands to optimize the effectiveness of their advertising strategies. By leveraging these insights, Zefr empowers advertisers to effectively connect their messages with the ideal audience in the most conducive environment. Ultimately, our approach not only enhances immediate visibility but also fosters long-term consumer engagement and loyalty.
What is AdOcean?
The internet's evolution is increasingly favoring video formats, moving away from traditional text and images towards a richer multimedia experience. Our innovative video ad delivery system is crafted to address a diverse array of requirements in this ever-changing landscape. We take pride in partnering with some of the biggest television networks, who depend on AdOcean to efficiently manage video advertising across their digital channels. To consistently improve our services, we work hand-in-hand with our clients, fine-tuning our video module to meet the expectations of both advertisers and publishers. AdOcean has introduced a unique solution that permits the simultaneous use of advertising space from multiple demand-side platforms (DSP), allowing for the direct sale of the same advertising slot. This arrangement not only simplifies the operational process but also maximizes revenue potential for each advertising space. As internet usage patterns shift rapidly, the once prevalent method of web access through computers has become increasingly obsolete. The growing popularity of mobile and smart devices indicates that this trend towards diverse media consumption is likely to continue accelerating in the years to come, shaping the future of online engagement.
Integrations Supported
Google Ads
Nielsen Marketing Cloud
YouTube
comScore
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Zefr
Date Founded
2009
Company Location
United States
Company Website
zefr.com/video-advertising
Company Facts
Organization Name
AdOcean
Date Founded
2004
Company Location
Poland
Company Website
adocean-global.com/en/
Categories and Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
Categories and Features
Ad Server
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization