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What is Zefr?

Zefr functions as a video advertising platform that specializes in delivering targeted video ad placements before they go live. This innovative platform enables advertisers to launch comprehensive video campaigns that are customized to align with specific brand identities, guaranteeing greater accuracy, control, and effectiveness in their marketing efforts. Concentrating on YouTube, Zefr’s advanced technology allows for intricate and flexible targeting aimed at connecting brands with the most pertinent videos available. Our services ensure that video advertisements are precisely positioned on the world's largest video-sharing platform. For brands, achieving prosperity in the digital video arena starts with a strategic partnership with appropriate content. When advertisements are displayed alongside relevant content and context, they can create a substantial immediate media impact while also building enduring brand equity. The operational workflow initiates with Zefr's identification of every new video uploaded to YouTube. We thoroughly examine the video’s metadata to grasp its context and evaluate its potential significance for brand advertising. Moreover, our unique forecasting model predicts expected views and impressions, allowing brands to optimize the effectiveness of their advertising strategies. By leveraging these insights, Zefr empowers advertisers to effectively connect their messages with the ideal audience in the most conducive environment. Ultimately, our approach not only enhances immediate visibility but also fosters long-term consumer engagement and loyalty.

What is Metricvia?

Metricvia presents an all-encompassing managed advertising solution on YouTube tailored for creators, musicians, brands, and agencies intent on boosting the visibility of their public videos and channels through paid promotions. Clients can choose their campaign goals, including increasing views, watch time, subscriber growth, or engagement, by merely providing a link to their public YouTube content. Metricvia takes care of the Google Ads campaign setup and management, offering options for both global outreach and targeted campaigns based on specific countries or languages. Additional services available include video ad scripting, editing, channel optimization, and comprehensive reporting. The platform boasts an order builder to aid in selecting appropriate packages and regions, while a client dashboard allows users to track the ongoing performance and results of their campaigns. To encourage potential clients to explore the service, free samples of 100 views are offered, alongside various paid campaign options. The effectiveness of views, watch time, subscriptions, likes, and comments is subject to various factors such as ad delivery, content type, and viewer interactions, which means that definitive outcomes cannot be promised. Notably, Metricvia does not necessitate users to share their YouTube passwords, ensuring a secure and user-friendly experience. Thus, this service provides a significant opportunity for individuals looking to enhance their online presence and connect with a wider audience, making it an appealing choice for anyone seeking to elevate their digital footprint.

Media

Media

No images available

Integrations Supported

YouTube
Google Ads
Nielsen Marketing Cloud
comScore

Integrations Supported

YouTube

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Worldwide view packages cost $1 for 100 views, $3.80 for 1,000 views, and $32 for 10,000 views. Subscriber campaigns cost $5 per 100. Country-targeted views may cost more. A free 100-view test is available. View orders include a 30-day refill guarantee; subscriber and like campaigns include 60-day guarantees.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Zefr

Date Founded

2009

Company Location

United States

Company Website

zefr.com/video-advertising

Company Facts

Organization Name

Metricvia

Date Founded

2025

Company Location

United Kingdom

Company Website

metricvia.com

Categories and Features

Video Advertising

Not specified

Categories and Features

SMM Panels

Not specified

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