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What is Zefr?

Zefr functions as a video advertising platform that specializes in delivering targeted video ad placements before they go live. This innovative platform enables advertisers to launch comprehensive video campaigns that are customized to align with specific brand identities, guaranteeing greater accuracy, control, and effectiveness in their marketing efforts. Concentrating on YouTube, Zefr’s advanced technology allows for intricate and flexible targeting aimed at connecting brands with the most pertinent videos available. Our services ensure that video advertisements are precisely positioned on the world's largest video-sharing platform. For brands, achieving prosperity in the digital video arena starts with a strategic partnership with appropriate content. When advertisements are displayed alongside relevant content and context, they can create a substantial immediate media impact while also building enduring brand equity. The operational workflow initiates with Zefr's identification of every new video uploaded to YouTube. We thoroughly examine the video’s metadata to grasp its context and evaluate its potential significance for brand advertising. Moreover, our unique forecasting model predicts expected views and impressions, allowing brands to optimize the effectiveness of their advertising strategies. By leveraging these insights, Zefr empowers advertisers to effectively connect their messages with the ideal audience in the most conducive environment. Ultimately, our approach not only enhances immediate visibility but also fosters long-term consumer engagement and loyalty.

What is Vidsy?

We help global brands achieve their business goals by delivering impactful video advertisements that are designed efficiently and consistently for online platforms. Vidsy enables these brands to produce high-quality video ad campaigns by utilizing innovative technology, a diverse network of creators, and unique creative approaches. Acting as a dependable creative ally for major platforms such as Facebook, Instagram, Google, YouTube, Snapchat, Pinterest, Twitter, TikTok, and Quibi, we ensure that your brand generates more effective video ads across various digital channels. Our versatile creative solution aids international brands in succeeding in the digital realm, understanding that contemporary digital advertising requires fresh and inventive creative techniques. By implementing our digital-first strategies, expert insights, and advanced creative systems, we deliver the most impactful ad creatives that support your business goals. Furthermore, Vidsy empowers brands not just to address their advertising requirements but also to navigate the continuously changing digital marketplace with assurance and agility. In an era where adaptability is crucial, our approach helps brands stay ahead of the curve in their marketing endeavors.

Media

Media

Integrations Supported

YouTube
Google Ads
Google Cloud Platform
Instagram
Nielsen Marketing Cloud
Pinterest
Snapchat
TikTok
TikTok Ads
X (Twitter)
X Ads (Twitter Ads)
comScore

Integrations Supported

YouTube
Google Ads
Google Cloud Platform
Instagram
Nielsen Marketing Cloud
Pinterest
Snapchat
TikTok
TikTok Ads
X (Twitter)
X Ads (Twitter Ads)
comScore

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zefr

Date Founded

2009

Company Location

United States

Company Website

zefr.com/video-advertising

Company Facts

Organization Name

Vidsy

Date Founded

2015

Company Location

United Kingdom

Company Website

vidsy.co

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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