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What is Zemanta?

Navigating the intricate world of native advertising can be challenging without the right technology and expertise, yet Zemanta greatly simplifies this process. By providing direct access to a diverse range of over 35 networks and exchanges specifically designed for native advertising, including well-known platforms like Outbrain, Sharethrough, and Triplelift, Zemanta effectively boosts traffic and improves audience engagement. The platform boasts several essential features: - Full Transparency – Offers insights into media expenditures, data costs, and cost-per-click rates. - A single insertion order (IO) that facilitates budget management across more than 25 networks and exchanges. - Seamless integrations with web analytics to monitor post-click performance. - Real-time reporting and optimization functionalities. - Extensive reach, connecting with over 250 million unique users in the United States. - Audience targeting utilizing both first-party and third-party data. Moreover, users can easily upload and manage thousands of advertisements from a single library. Zemanta's technology automatically adapts creative assets to align with various native ad formats, thus enhancing visibility across multiple platforms. With the ease of managing budgets through a single insertion order across more than 35 sources in real time, advertising efforts become significantly more efficient. This streamlined approach allows marketers to prioritize strategic growth while taking advantage of Zemanta’s powerful technology to refine their campaigns and achieve better results. Ultimately, Zemanta acts as a vital partner in navigating the complexities of native advertising, ensuring success in a competitive landscape.

What is MGID?

We aim to initiate a transformative phase in digital media, fostering meaningful and positive interactions among consumers, content creators, and brands. Stay informed about industry developments by exploring our ad tech and programmatic blogs, and discover valuable strategies for native advertising. As one of the pioneering native performance advertising platforms globally, MGID caters to countless publishers and millions of news articles daily. This capability enables advertisers to effectively target consumer interests while ensuring a seamless online experience. Through a performance-oriented strategy, MGID guarantees that clients' websites attract relevant, engaged, and genuinely interested visitors, leading to increased traffic and revenue while upholding the quality and relevance that online users expect. Established in 2008, MGID has consistently delivered high-quality content distribution services to entertainment and lifestyle publishers around the globe, solidifying its position in the industry. Our commitment to innovation and excellence continues to drive us forward as we shape the future of digital advertising.

Media

Media

Integrations Supported

ASTRAD DSP
Bionic for Agencies
CPV Lab Pro
EZmob
Eyeota
MINT
Plat
SpyOver
SpyPush
Supermetrics
The Moneytizer
Voluum

Integrations Supported

ASTRAD DSP
Bionic for Agencies
CPV Lab Pro
EZmob
Eyeota
MINT
Plat
SpyOver
SpyPush
Supermetrics
The Moneytizer
Voluum

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Outbrain

Date Founded

2006

Company Location

United States

Company Website

www.zemanta.com

Company Facts

Organization Name

MGID

Date Founded

2008

Company Location

United States

Company Website

www.mgid.com

Categories and Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

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