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What is Zemanta?
Navigating the intricate world of native advertising can be challenging without the right technology and expertise, yet Zemanta greatly simplifies this process. By providing direct access to a diverse range of over 35 networks and exchanges specifically designed for native advertising, including well-known platforms like Outbrain, Sharethrough, and Triplelift, Zemanta effectively boosts traffic and improves audience engagement. The platform boasts several essential features:
- Full Transparency – Offers insights into media expenditures, data costs, and cost-per-click rates.
- A single insertion order (IO) that facilitates budget management across more than 25 networks and exchanges.
- Seamless integrations with web analytics to monitor post-click performance.
- Real-time reporting and optimization functionalities.
- Extensive reach, connecting with over 250 million unique users in the United States.
- Audience targeting utilizing both first-party and third-party data.
Moreover, users can easily upload and manage thousands of advertisements from a single library. Zemanta's technology automatically adapts creative assets to align with various native ad formats, thus enhancing visibility across multiple platforms. With the ease of managing budgets through a single insertion order across more than 35 sources in real time, advertising efforts become significantly more efficient. This streamlined approach allows marketers to prioritize strategic growth while taking advantage of Zemanta’s powerful technology to refine their campaigns and achieve better results. Ultimately, Zemanta acts as a vital partner in navigating the complexities of native advertising, ensuring success in a competitive landscape.
What is MediaBridge?
MediaBridge streamlines the distribution of content by allowing creators to link their assets and manage them effortlessly from a centralized platform. This service seamlessly integrates with existing Content Management Systems and offers numerous enhancements aimed at improving efficiency and maximizing revenue. The core mission of MediaBridge is to deepen engagement with every end user by employing tools that gather insights into customer identities and preferences. Such valuable information empowers MediaBridge to deliver exceptional service tailored to individual requirements. Additionally, the platform guarantees compatibility with a diverse range of devices through easy integration, ensuring accessibility for all users. By connecting with Google Analytics, MediaBridge also enables you to track the performance of your content and analyze consumer behavior trends, which aids in fine-tuning your strategy for increased success. Moreover, this platform continually evolves to provide innovative solutions that further enhance the user experience, making it an indispensable tool for content creators. Ultimately, MediaBridge not only optimizes content management but also actively contributes to driving engagement through actionable insights and improved service delivery.
Integrations Supported
Bionic for Agencies
Google Analytics
Supermetrics
The Moneytizer
Integrations Supported
Bionic for Agencies
Google Analytics
Supermetrics
The Moneytizer
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Outbrain
Date Founded
2006
Company Location
United States
Company Website
www.zemanta.com
Company Facts
Organization Name
MediaBridge
Date Founded
2010
Company Location
United States
Company Website
www.mediabridge.tv/
Categories and Features
App Monetization
Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads