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What is Zemanta?

Navigating the intricate world of native advertising can be challenging without the right technology and expertise, yet Zemanta greatly simplifies this process. By providing direct access to a diverse range of over 35 networks and exchanges specifically designed for native advertising, including well-known platforms like Outbrain, Sharethrough, and Triplelift, Zemanta effectively boosts traffic and improves audience engagement. The platform boasts several essential features: - Full Transparency – Offers insights into media expenditures, data costs, and cost-per-click rates. - A single insertion order (IO) that facilitates budget management across more than 25 networks and exchanges. - Seamless integrations with web analytics to monitor post-click performance. - Real-time reporting and optimization functionalities. - Extensive reach, connecting with over 250 million unique users in the United States. - Audience targeting utilizing both first-party and third-party data. Moreover, users can easily upload and manage thousands of advertisements from a single library. Zemanta's technology automatically adapts creative assets to align with various native ad formats, thus enhancing visibility across multiple platforms. With the ease of managing budgets through a single insertion order across more than 35 sources in real time, advertising efforts become significantly more efficient. This streamlined approach allows marketers to prioritize strategic growth while taking advantage of Zemanta’s powerful technology to refine their campaigns and achieve better results. Ultimately, Zemanta acts as a vital partner in navigating the complexities of native advertising, ensuring success in a competitive landscape.

What is Revcontent?

Revcontent stands out as a leading solution in content marketing and native advertising, designed to help advertisers engage with audiences at all stages of the marketing funnel. With its lightweight and customizable technology, the platform aids top publishers and marketers across the web in meeting their revenue, engagement, and growth goals. By establishing direct partnerships with leading digital publishers, Revcontent successfully connects advertisers to audiences that are not only engaged but also highly relevant, ensuring that the focus remains on quality traffic. This prioritization of quality over quantity enables brands to effectively reach and cultivate loyal customers, leading to increased sales and an expanded market presence. Moreover, Revcontent enhances the capabilities of publishers, offering them valuable opportunities for substantial revenue generation and improving audience interaction through strategic partnerships. Ultimately, this synergy between advertisers and publishers strengthens the overall effectiveness of marketing strategies in the digital landscape.

Media

Media

Integrations Supported

Bionic for Agencies
MINT
Supermetrics
The Moneytizer

Integrations Supported

Brax
CPV Lab Pro
Converge
DV Publisher Suite
DataChannel
Improvado
Plat
Purify Digital
SpyOver
SpyPush
TheOptimizer.io
ThriveTracker
Voluum
Voluum DSP
wecantrack

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Please contact Revcontent directly for pricing information.

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Outbrain

Date Founded

2006

Company Location

United States

Company Website

www.zemanta.com

Company Facts

Organization Name

Revcontent

Date Founded

2013

Company Location

United States

Company Website

www.revcontent.com

Categories and Features

Categories and Features

Content Distribution

Not specified

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Publish Scheduling
Social Media Management
Video Management

Native Advertising

Not specified

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