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What is Zerodha?

With a client base exceeding 6 million, Zerodha represents over 15% of the daily retail trading volume in India, driven by its active trading and investment services. Our suite of innovative investment applications is meticulously crafted to cater to a variety of user needs, reflecting our commitment to excellence. As pioneers in discount broking, we were the first to advocate for transparent pricing within the Indian financial landscape. Our model utilizes clear flat fees, ensuring there are no hidden charges for our clients. Beyond our groundbreaking efforts in discount broking, we are continually evolving our technology to improve the overall trading experience. Each day, millions of transactions are seamlessly processed through our expansive network of investment solutions, which plays a crucial role in shaping the retail trading environment in India. We also engage in several well-received online educational programs and community initiatives aimed at empowering individual traders and investors alike. In addition, our fintech fund and incubator, Rainmatter, plays a vital role in supporting a multitude of fintech startups, fostering the growth of India's capital markets. Moreover, we offer a robust online platform enabling users to invest across various assets, including stocks, derivatives, mutual funds, and an extensive array of other financial products. Ultimately, our mission is to democratize access to investment opportunities, ensuring that every individual has the chance to participate in wealth creation. This commitment to inclusivity sets us apart in a rapidly evolving financial landscape.

What is Choice?

Numerous financial advisors assert that the most effective way to engage with digital assets while ensuring client oversight is by utilizing separately managed accounts or by investing in over-the-counter funds and indices. These professionals have the ability to directly handle bitcoin and other digital assets for their clients, guaranteeing that these investments are kept within their advisory framework and safeguarded by Fidelity Digital Assetsâ„ . Whether you prefer executing trades in bulk or on an individual basis, we provide an array of tools tailored to meet your requirements. Together with Fidelity Digital Assetsâ„  and Komainu, we emphasize the importance of securing your digital assets. Our platform is designed to effortlessly mirror your current advisory fee structure and billing processes. With the Choice solution, you can carry out transactions via Interactive Brokers or Kraken using a single investment or retirement account, all of which is held in qualified custody. Moreover, if your clients have holdings in REITs, physical gold, real estate, or other alternative investments, we are fully prepared to manage those as well. This all-encompassing account allows for the buying and selling of digital assets, stocks, ETFs, and more from one unified location. Additionally, there are no additional fees if you decide to grant your client access to their own login. Ultimately, our goal is to streamline your investment management experience while providing extensive support for your digital asset trading endeavors. We understand that navigating the complexities of digital assets can be daunting, so we aim to provide clarity and assistance every step of the way.

Media

Media

Integrations Supported

Interactive Brokers
Itron Enterprise Meter Data Management
Kraken
Passiv
SpeedBot
StockSharp
Surmount AI
TradeZella
TradesViz

Integrations Supported

Interactive Brokers
Itron Enterprise Meter Data Management
Kraken
Passiv
SpeedBot
StockSharp
Surmount AI
TradeZella
TradesViz

API Availability

Has API

API Availability

Has API

Pricing Information

$0.27 one-time payment
Free Trial Offered?
Free Version

Pricing Information

1% digital trade fee
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zerodha

Date Founded

2010

Company Location

India

Company Website

zerodha.com

Company Facts

Organization Name

Choice

Date Founded

2010

Company Location

United States

Company Website

www.retirewithchoice.com/pro

Categories and Features

Investment Management

Accounting Management
Benchmarking
Bonds / Stocks
Client Management
Commodities
Compliance Reporting
Data Import / Export
For Investment Advisors
For Investors & Traders
Fund Management
Modeling & Simulation
Payroll & Commissions
Performance Metrics
Portfolio Management
Risk Management

Stock Portfolio Management

Billing & Invoicing
Client Management
Data Warehousing
For Investment Advisors
For Traders
Order Management
Portfolio Accounting
Portfolio Rebalancing
Risk Management
Tax Management
Technical Analysis
Wash Sale Detection

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