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What is Zeropark?

Zeropark serves as a monetization and advertising platform tailored for international brands and businesses. Through the use of exclusive technology and innovative solutions, we empower our partners to experience sustainable growth while reaching expanded audiences. By linking brands with consumers during crucial phases of the contemporary customer experience, Zeropark enables these brands to boost their sales in a more efficient manner compared to alternative marketing channels. Our commitment to future-proof strategies ensures that our partners remain competitive in a rapidly evolving marketplace.

What is Stella?

Stella is an innovative platform tailored for marketing measurement, offering marketers scientifically sound insights into which advertisements, campaigns, and media channels drive revenue growth. It includes three key features: Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). With Incrementality Testing, Stella performs geo-holdout studies, commonly referred to as inverse holdouts, to determine performance variations between test and control regions, thereby isolating the direct effects of advertisements instead of relying solely on attribution techniques. This tool streamlines intricate statistical concepts like causal inference and confidence intervals, enabling users to grasp potential outcomes independent of any specific campaign, and revealing the true "lift" generated by each ad. Additionally, the Media Mix Modeling component utilizes a distinctive Bayesian method to analyze past marketing budgets alongside external factors, such as seasonality and promotional events, to accurately evaluate each channel's contribution to total sales. By employing these sophisticated strategies, Stella not only enhances the decision-making process for marketers but also ensures that the data they rely on is both precise and actionable. Ultimately, the platform stands as a vital resource for marketers seeking to optimize their advertising efforts effectively.

Media

Media

Integrations Supported

Amazon
Google Cloud Platform
Juni
Meta AI
Shopify
Snowflake
Voluum

Integrations Supported

Amazon
Google Cloud Platform
Juni
Meta AI
Shopify
Snowflake
Voluum

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$2,000 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zeropark

Date Founded

2013

Company Location

Poland

Company Website

zeropark.com

Company Facts

Organization Name

Stella

Company Location

United States

Company Website

www.stellaheystella.com

Categories and Features

Categories and Features

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