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What is Zeropark?
Zeropark serves as a monetization and advertising platform tailored for international brands and businesses. Through the use of exclusive technology and innovative solutions, we empower our partners to experience sustainable growth while reaching expanded audiences. By linking brands with consumers during crucial phases of the contemporary customer experience, Zeropark enables these brands to boost their sales in a more efficient manner compared to alternative marketing channels. Our commitment to future-proof strategies ensures that our partners remain competitive in a rapidly evolving marketplace.
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Stella is an innovative platform tailored for marketing measurement, offering marketers scientifically sound insights into which advertisements, campaigns, and media channels drive revenue growth. It includes three key features: Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). With Incrementality Testing, Stella performs geo-holdout studies, commonly referred to as inverse holdouts, to determine performance variations between test and control regions, thereby isolating the direct effects of advertisements instead of relying solely on attribution techniques. This tool streamlines intricate statistical concepts like causal inference and confidence intervals, enabling users to grasp potential outcomes independent of any specific campaign, and revealing the true "lift" generated by each ad. Additionally, the Media Mix Modeling component utilizes a distinctive Bayesian method to analyze past marketing budgets alongside external factors, such as seasonality and promotional events, to accurately evaluate each channel's contribution to total sales. By employing these sophisticated strategies, Stella not only enhances the decision-making process for marketers but also ensures that the data they rely on is both precise and actionable. Ultimately, the platform stands as a vital resource for marketers seeking to optimize their advertising efforts effectively.
Integrations Supported
Amazon
Google Cloud Platform
Juni
Meta AI
Shopify
Snowflake
Voluum
Integrations Supported
Amazon
Google Cloud Platform
Juni
Meta AI
Shopify
Snowflake
Voluum
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
$2,000 per month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Zeropark
Date Founded
2013
Company Location
Poland
Company Website
zeropark.com
Company Facts
Organization Name
Stella
Company Location
United States
Company Website
www.stellaheystella.com