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What is Zoho Marketing Automation?

Zoho Marketing Automation is a comprehensive marketing software that transforms the way businesses approach their marketing strategies. Its user-friendly features empower users to effortlessly generate quality leads, interact with their audience on various channels, and guide prospects through the conversion process. With Zoho Marketing Automation, you can attain remarkable outcomes by crafting customized campaigns, assessing website performance, managing lead lifecycles, and refining marketing tactics. This all-in-one solution is designed to drive success, whether for an e-commerce venture or for those needing sophisticated lead nurturing tools. Unleash the potential of Zoho Marketing Automation and explore an expansive realm of opportunities for your enterprise. By streamlining your marketing processes, you can focus more on innovation and growth.

What is Akamai mPulse?

Collect insights on user experience to improve your website's performance. Measure the return on investment while acquiring a detailed understanding of user behavior. Analyze how visitors interact with various web features and correlate these actions to business outcomes. Employ customized dashboards to pinpoint which specific features contribute significantly to revenue generation. Evaluate the impact of elements such as images and scripts on the overall user experience. Implement proactive optimization strategies to enhance site functionality. Identify and address any performance-related issues that may arise with the website. Gain insights into how adjustments to the site influence revenue production. Capture all user event data in real-time and retain this information for analysis over a 13-month period. Review essential metrics across your website to refine your digital strategy, including aspects like Google Core Web Vitals. Explore potential impacts on site performance through advanced "what-if" analysis. Distinguish between real users and automated bot traffic while assessing the implications of bots on business results. Automatically identify unusual behavioral patterns to preemptively address potential challenges. Manage and optimize third-party resources connected to advertisements, analytics, and other functions as required. Continuously refine and elevate your strategies based on ongoing performance evaluations and actionable insights. By maintaining a focus on user engagement and performance metrics, you can ensure sustained growth and improved user satisfaction over time.

Media

Media

Integrations Supported

Bird
Box
BulkSMS.com
Clickatell
Dropbox
Eventbrite
Evernote
Facebook
GoTo Webinar
Google Workspace
LinkedIn
MessageMedia
Peaka
Wistia
Zoho Analytics
Zoho Backstage
Zoho Books
Zoho CRM
Zoho Forms
Zoho Meeting

Integrations Supported

Bird
Box
BulkSMS.com
Clickatell
Dropbox
Eventbrite
Evernote
Facebook
GoTo Webinar
Google Workspace
LinkedIn
MessageMedia
Peaka
Wistia
Zoho Analytics
Zoho Backstage
Zoho Books
Zoho CRM
Zoho Forms
Zoho Meeting

API Availability

Has API

API Availability

Has API

Pricing Information

$19 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zoho

Date Founded

1996

Company Location

India

Company Website

www.zoho.com/marketingautomation/

Company Facts

Organization Name

Akamai

Date Founded

1998

Company Location

United States

Company Website

www.akamai.com/products/mpulse-real-user-monitoring

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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