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What is Zoho Marketing Automation?

Zoho Marketing Automation is a comprehensive marketing software that transforms the way businesses approach their marketing strategies. Its user-friendly features empower users to effortlessly generate quality leads, interact with their audience on various channels, and guide prospects through the conversion process. With Zoho Marketing Automation, you can attain remarkable outcomes by crafting customized campaigns, assessing website performance, managing lead lifecycles, and refining marketing tactics. This all-in-one solution is designed to drive success, whether for an e-commerce venture or for those needing sophisticated lead nurturing tools. Unleash the potential of Zoho Marketing Automation and explore an expansive realm of opportunities for your enterprise. By streamlining your marketing processes, you can focus more on innovation and growth.

What is LAHAR?

LAHAR provides a comprehensive software solution tailored to enhance digital marketing initiatives for businesses. By leveraging advanced marketing automation tools, we present a complete package designed to attract potential clients while nurturing relationships that drive online success. Our methodology, grounded in Inbound Marketing principles, allows your business to effectively generate new sales leads. We will craft and implement a customized digital marketing strategy that addresses the core tactics essential for successful Inbound Marketing. This strategy will enable your organization to attract specific traffic, develop leads, and convert them into genuine sales opportunities. The planned initiative will unfold over a 90-day period, beginning within a week after you engage with our Inbound Marketing software. During this time, we will arrange multiple conference calls to facilitate communication between your team and our inbound marketing specialists, ensuring a solid grasp of the digital marketing strategies being executed. It is vital that this process is completed within a maximum of 120 days, so your organization is well-prepared with the tools and expertise required for sustained success. This collaborative method not only aims to enrich your team's understanding but also equips them with effective strategies that can be utilized long after the initial plan has concluded, fostering continued growth and adaptability. By prioritizing this proactive approach, your business can remain competitive in the ever-evolving digital landscape.

Media

Media

Integrations Supported

Box
Clickatell
Dropbox
Google Drive
LinkedIn
MessageMedia
Microsoft 365
SMS-Magic
Truto
Twilio
Zendesk
Zoho Backstage
Zoho Books
Zoho CRM
Zoho Creator
Zoho Marketing Plus
Zoho Meeting
Zoho Recruit
Zoho Survey
Zoho Thrive

Integrations Supported

Box
Clickatell
Dropbox
Google Drive
LinkedIn
MessageMedia
Microsoft 365
SMS-Magic
Truto
Twilio
Zendesk
Zoho Backstage
Zoho Books
Zoho CRM
Zoho Creator
Zoho Marketing Plus
Zoho Meeting
Zoho Recruit
Zoho Survey
Zoho Thrive

API Availability

Has API

API Availability

Has API

Pricing Information

$19 per month
Free Trial Offered?
Free Version

Pricing Information

$229 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zoho

Date Founded

1996

Company Location

India

Company Website

www.zoho.com/marketingautomation/

Company Facts

Organization Name

Lahar

Company Location

Brazil

Company Website

www.lahar.com.br/

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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