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What is Zoho Marketing Plus?

Zoho Marketing Plus is a unified marketing platform designed to help modern marketing teams manage strategy, execution, collaboration, and performance measurement in one place. It combines multiple marketing functions—email marketing, social media management, marketing automation, webinars, surveys, events, website optimization, and analytics—into a single, integrated workspace. One of the platform’s core strengths is its ability to provide a consolidated view of marketing performance. With real-time dashboards, teams can track campaign metrics, budgets, expenses, and overall ROI across channels without switching between tools. This unified reporting helps marketing leaders understand what is working, optimize spend, and demonstrate impact more effectively. Zoho Marketing Plus also emphasizes team collaboration and operational control. Marketing teams can manage multiple brands, assign roles and permissions, plan campaigns using project management tools, and track execution using tasks, Kanban boards, and timelines. A centralized asset library ensures that brand materials, creatives, and documents remain organized and accessible. The platform includes contact management and automation capabilities that allow teams to deliver personalized, consistent experiences across customer touchpoints. Ready-made workflows and journey templates help automate repetitive tasks and scale engagement efforts efficiently. Overall, Zoho Marketing Plus is well suited for growing teams and organizations looking to streamline their marketing stack, improve cross-team collaboration, and gain clearer visibility into marketing performance across channels.

What is Semrush?

Semrush One is a unified digital marketing and AI visibility platform designed to help brands win across every search surface. It brings together SEO, content, traffic analysis, advertising, social media, local optimization, and AI search insights into one ecosystem. The platform supports visibility tracking across Google and leading AI engines such as ChatGPT, Perplexity, and Gemini. Semrush One leverages one of the largest AI-powered marketing databases in the world, including billions of keywords and trillions of backlinks. Marketers can measure brand discovery, trust, and performance wherever audiences search for information. AI visibility and sentiment tools help brands understand how they are perceived in generative search results. Advanced analytics connect performance data to revenue, ROI, and business outcomes. Enterprise features allow large teams to automate workflows and scale globally. Competitive intelligence tools reveal market share, gaps, and emerging opportunities. Local and social toolkits support consistent brand presence across channels. Advertising and AI PR features strengthen reach and authority. Semrush One empowers brands to move faster, make smarter decisions, and stay ahead in a rapidly evolving search landscape.

Media

Media

Integrations Supported

Axis LMS
ContextMinds
Discovered Markets
Gemini
Google Business Profile
Google Calendar
Gryffin
HubSpot CRM
HubSpot Customer Platform
Klipfolio
Netpeak Checker
Niche Finder
Premier Connect
Semoauto
Semrush CRM
Serpzilla
UserWay
WriterAccess
Yoast SEO
YouTube

Integrations Supported

Axis LMS
ContextMinds
Discovered Markets
Gemini
Google Business Profile
Google Calendar
Gryffin
HubSpot CRM
HubSpot Customer Platform
Klipfolio
Netpeak Checker
Niche Finder
Premier Connect
Semoauto
Semrush CRM
Serpzilla
UserWay
WriterAccess
Yoast SEO
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

$25 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zoho

Date Founded

1996

Company Location

India

Company Website

www.zoho.com/marketingplus/

Company Facts

Organization Name

Semrush

Date Founded

2008

Company Location

United States

Company Website

www.semrush.com

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

AI Search Optimization (AISO)

Semrush AIO is an all-encompassing artificial intelligence search optimization (AISO) tool crafted to empower brands in navigating the dynamic search environment. This platform enables organizations to monitor real-time mentions, sentiment, and citations across various AI models and search engines. Utilizing a vast global database of prompts, Semrush AIO uncovers trends and demand signals that competitors might miss. The platform connects AI search metrics with website traffic and conversion statistics to illustrate tangible business outcomes. Additionally, Semrush AIO offers precise recommendations for content development and website enhancement to improve AI readability. Its competitive benchmarking features help brands assess their standings across different markets, products, and regions. Teams can stay updated on fluctuations in visibility and competitor activities as they occur. Executive-level analytics provide valuable insights for budget allocation, priority setting, and strategic growth planning. Furthermore, integrations with platforms like GA4 and Adobe Analytics enhance the depth of performance analysis.

Answer Engine Optimization (AEO)

Semrush AIO is a cutting-edge platform for answer engine optimization (AEO), specifically crafted to empower brands to enhance their presence in AI-driven search and discovery environments. It monitors how brands are portrayed within extensive language models, search engines, and AI-enhanced shopping platforms. Utilizing one of the most extensive datasets related to AI and search, Semrush AIO evaluates hundreds of millions of prompts from large language models globally. The platform offers in-depth insights into brand visibility, including mentions, sources, citations, and sentiment across various products, regions, and markets. Semrush AIO links the performance of AI search with metrics such as traffic, engagement, and revenue, revealing the genuine impact on business outcomes. Its content optimization features assist teams in identifying areas for improvement, understanding their significance, and implementing changes promptly. Additionally, the platform ensures that AI bots can effectively access and interpret essential webpages through its website intelligence capabilities. The competitive analysis tools enable brands to assess their visibility, uncover competitors' strategies, and forecast shifts in the market landscape.

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Content Creation

Advertising Content Creation
Case Study Creation
Collaboration Tools
Content Calendar
Content Creator Marketplace
Content Curation
Content Planning
Content Topic Research
Create Reports
Marketing Content Creation
Quiz Creation
Sales Content Creation
Template Creation
User-Generated Content
Video Content Creation
Visual Content Creation
Written Content Creation

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Generative Engine Optimization (GEO)

Semrush AIO is an all-encompassing platform for generative engine optimization (GEO) that assists brands in assessing and enhancing their visibility within AI-driven search environments. This tool allows companies to monitor brand mentions, sentiment analysis, citations, and overall visibility across both large language models and conventional search engines. Leveraging one of the most extensive databases in the industry, Semrush AIO evaluates over 213 million pertinent LLM prompts worldwide. The platform effectively links AI visibility to actual traffic and conversion metrics, demonstrating a tangible impact on revenue. Semrush AIO delivers practical insights through tools for content enhancement, website visibility improvement, and competitive analysis. Teams can integrate their SEO, AI search, and marketing efforts within a single, centralized interface. By converting AI visibility into quantifiable returns on investment, Semrush AIO empowers brands to maintain their competitive edge in the dynamic search landscape.

Link Management Tools

Backlink Management
Brand Control
Broken Link Discovery
Campaign Management
Channel Attribution
Competitor Analysis
Link Analytics
Partner Management
Ranking Monitoring
Retargeting
URL Shortener

LLM Optimization (LLMO)

Semrush AIO is an advanced optimization platform that empowers brands to enhance their visibility in AI-enhanced search environments. It meticulously tracks how brands are represented in responses generated by large language models, traditional search engines, and AI-based discovery platforms. Leveraging top-tier search data, AIO observes over 213 million pertinent LLM prompts globally to identify opportunities for improving visibility. The platform links AI visibility metrics with key performance indicators like traffic, conversions, and revenue for more accurate ROI evaluation. AIO offers practical insights for refining content, improving website visibility, and conducting competitive assessments. Its centralized dashboards integrate SEO, AI search, and analytics into one cohesive strategic overview. With its data-driven recommendations, AIO helps brands not only increase their visibility but also establish themselves as the preferred option in AI-empowered search scenarios.

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

SEO

A/B Testing
Artificial Intelligence (AI)
Auditing
Competitor Analysis
Content Management
Dashboard
Google Analytics Integration
Keyword Research Tools
Keyword Tracking
Link Management
Localization
Mobile Search Tracking
Rank Tracking
Revenue Management
User Management

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

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