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Ratings and Reviews 19 Ratings
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What is Zoho Marketing Plus?
Zoho Marketing Plus is a unified marketing platform designed to help modern marketing teams manage strategy, execution, collaboration, and performance measurement in one place. It combines multiple marketing functions—email marketing, social media management, marketing automation, webinars, surveys, events, website optimization, and analytics—into a single, integrated workspace.
One of the platform’s core strengths is its ability to provide a consolidated view of marketing performance. With real-time dashboards, teams can track campaign metrics, budgets, expenses, and overall ROI across channels without switching between tools. This unified reporting helps marketing leaders understand what is working, optimize spend, and demonstrate impact more effectively.
Zoho Marketing Plus also emphasizes team collaboration and operational control. Marketing teams can manage multiple brands, assign roles and permissions, plan campaigns using project management tools, and track execution using tasks, Kanban boards, and timelines. A centralized asset library ensures that brand materials, creatives, and documents remain organized and accessible.
The platform includes contact management and automation capabilities that allow teams to deliver personalized, consistent experiences across customer touchpoints. Ready-made workflows and journey templates help automate repetitive tasks and scale engagement efforts efficiently.
Overall, Zoho Marketing Plus is well suited for growing teams and organizations looking to streamline their marketing stack, improve cross-team collaboration, and gain clearer visibility into marketing performance across channels.
What is Zoho Campaigns?
Zoho Campaigns serves as an email marketing automation platform, catering to businesses of all sizes and is part of the broader suite offered by Zoho. This tool empowers users to design, distribute, and analyze email campaigns, while also facilitating collaboration on reports with team members and managing contacts from anywhere. With the convenience of a mobile application, Zoho Campaigns streamlines the email marketing process, making it more effective and accessible. Incorporating Zoho Campaigns into your business strategy enables you to actively engage with your audience, foster enduring relationships with your contacts, and strengthen your brand's presence in the market.
The platform also features a forever-free plan, allowing you to send up to 6000 emails each month to a maximum of 2000 contacts, while additional pricing tiers include Standard, Professional, and Pay-as-you-go options, which can be billed monthly or annually. Among the various functionalities offered are contact management, topic management, A/B testing, automation features, eCommerce email marketing capabilities, and integration with over 50 in-house and third-party applications, all designed to facilitate smooth and effective email marketing for your brand. This comprehensive suite of tools ensures that businesses can tailor their marketing efforts to meet specific objectives and audiences.
Integrations Supported
Bigin by Zoho CRM
CoRover.ai
Evernote
Facebook
Google Contacts
HubSpot CRM
LinkedIn
Litmus
Microsoft 365
Qoris AI
Integrations Supported
Bigin by Zoho CRM
CoRover.ai
Evernote
Facebook
Google Contacts
HubSpot CRM
LinkedIn
Litmus
Microsoft 365
Qoris AI
API Availability
Has API
API Availability
Has API
Pricing Information
$25 per month
Free Trial Offered?
Free Version
Pricing Information
$4.00/month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Zoho
Date Founded
1996
Company Location
India
Company Website
www.zoho.com/marketingplus/
Company Facts
Organization Name
Zoho
Date Founded
1996
Company Location
India
Company Website
www.zoho.com/campaigns/
Categories and Features
Brand Management
Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Categories and Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Email Marketing
A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Email Template Design
A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking