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What is Zoho RPA?

Zoho RPA enables organizations to streamline repetitive tasks by capturing user interactions, such as mouse movements and keyboard entries. By recording actions taken in various applications, Zoho RPA effortlessly generates workflows that can be replayed for consistent execution. This powerful tool connects with more than 900 applications, ensuring seamless automation whether for cloud services or traditional systems. Such functionality enhances workflow efficiency, minimizes mistakes, conserves time, and boosts overall productivity. Additionally, Zoho RPA is designed to grow alongside your business, catering to specific industry requirements while prioritizing strong security measures and offering expert assistance. Ultimately, this allows businesses to automate routine processes and focus on more strategic objectives, fostering innovation and growth. This adaptability makes Zoho RPA a valuable asset in today’s fast-paced business environment.

What is Zoho Marketing Automation?

Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations.

Media

Media

Integrations Supported

Box
Google Drive
LinkedIn
X (Twitter)
YouTube
Zendesk
Zoho Analytics
Zoho Books
Zoho CRM
Zoho Forms
Zoho Survey
Bitbucket
Haber Chat
Lnk.Bio
Medium
Tumblr

Integrations Supported

Box
Google Drive
LinkedIn
X (Twitter)
YouTube
Zendesk
Zoho Analytics
Zoho Books
Zoho CRM
Zoho Forms
Zoho Survey
Facebook
Google Analytics
PayPal
Twilio

API Availability

API Availability

Pricing Information

$44/month
Zoho RPA offers two plans to suit your needs:

Free Plan: Includes up to three RPA flow executions, with history retained for 30 days.

Standard Plan: Billed at $49 per month or $44 per month when billed annually. This plan includes 500 RPA flow executions per month, unlimited active RPA flows, and 90-day history retention.
Free Version
Free Trial Offered?

Pricing Information

$19 per month
Zoho Marketing Automation follows three pricing plans. Standard Plan is priced at 19 USD, Premium Plan is priced at 29 USD, and Enterprise Plan is priced at 59 USD for 1000 contacts per month.

If billed annually, Standard Plan starts at 14 USD, Premium Plan at 22 USD, and Enterprise Plan at 44 USD for 1000 contacts per month.
Free Trial Offered?

Supported Platforms

SaaS
Windows

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Zoho

Date Founded

1996

Company Location

India

Company Website

www.zoho.com/rpa/

Company Facts

Organization Name

Zoho

Date Founded

1996

Company Location

India

Company Website

www.zoho.com/marketingautomation/

Categories and Features

Robotic Process Automation (RPA)

Analytics
Process Builder
Third Party Application Integration

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Surveys & Feedback
Templates

eCommerce Marketing

Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
SMS Marketing
Segmentation
Social Marketing
Triggered Emails
Website Visitor Tracking

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Import/Export
Lead Capture
Lead Nurturing
Lead Scoring
Lead Segmentation
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Nurturing
Lead Scoring
Lead Segmentation
Source Tracking

Marketing

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Goal Setting / Tracking
Marketing Calendar
Spend Management

Personalization

A/B Testing
Abandoned Cart Saver
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Website Personalization

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

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