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What is ZoomInfo Marketing?

Uncover potential customers poised for purchase by researching pertinent topics and keywords on the web. You can access a vast database of over 65 million direct phone numbers and more than 150 million authenticated email addresses. Tailor your account landscape with more than 300 attributes, insights, and recent activities for precise targeting. Launch effective display and social media advertising campaigns aimed at potential clients, focusing on their job titles, management levels, and departments within organizations showing intent to buy. Target high-value accounts and key decision-makers in your desired market to enhance your outreach efforts. Begin your marketing initiatives by utilizing premium buyer intent signals, industry knowledge, and technographic data. Ensure smooth integration with your CRM and marketing automation systems to facilitate efficient cross-platform targeting. Motivate website visitors to interact and convert into leads, whether by starting conversations or filling out forms. By taking advantage of real-time insights and examining on-page behaviors, you can successfully engage, nurture, and convert a larger pool of website visitors into significant leads. This comprehensive strategy guarantees that your marketing initiatives are not only streamlined but also exceptionally effective in boosting conversions while fostering long-term relationships with your audience.

What is Koala?

Create a detailed dashboard that allows representatives to prioritize accounts, perform in-depth research, and identify buying committees, merging all vital prospecting data into a single coherent platform. Provide sellers with actionable insights at both the account and prospect level, while allowing them to configure alerts for critical purchasing events. Obtain a thorough understanding of each account by monitoring engagement and interactions across your website, documentation, and product offerings. Quickly retrieve contact details for essential decision-makers, which aids in simplifying prospecting and enhances multi-threading strategies. Incorporate high-quality intent data directly into your CRM, empowering sales and marketing teams to leverage this information effectively for their unique objectives. Unearth significant insights related to the campaigns, content, and actions that are driving conversions, thereby refining your sales and marketing approaches. Improve your account scoring methodology by implementing a model that assesses your closed-won customers, ensuring that your team concentrates on the most promising accounts. Moreover, effortlessly connect Koala to your existing technology stack through integrations with popular sales engagement tools, which will optimize operational efficiency. This strategy guarantees that your sales process is both streamlined and highly effective at targeting the right opportunities while maximizing the potential for success. By fostering a more connected approach, teams can collaborate better and achieve their goals more efficiently.

Media

Media

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
Salesforce
Clearbit
Deepgram
Miro
NeverBounce
Sanity.io
Segment
Stripe
Stytch
Tapistro
Unity
Vercel
Zapier
Zoho CRM
ZoomInfo Chat
ZoomInfo Copilot
ZoomInfo Engage
ZoomInfo Operations

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
Salesforce
Clearbit
Deepgram
Miro
NeverBounce
Sanity.io
Segment
Stripe
Stytch
Tapistro
Unity
Vercel
Zapier
Zoho CRM
ZoomInfo Chat
ZoomInfo Copilot
ZoomInfo Engage
ZoomInfo Operations

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$350 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ZoomInfo

Date Founded

2007

Company Location

United States

Company Website

www.zoominfo.com/products/marketing

Company Facts

Organization Name

Koala

Date Founded

2022

Company Location

United States

Company Website

getkoala.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Chatbot

Call to Action
Context and Coherence
Human Takeover
Inline Media / Videos
Machine Learning
Natural Language Processing
Payment Integration
Prediction
Ready-made Templates
Reporting / Analytics
Sentiment Analysis
Social Media Integration

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Categories and Features

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

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