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What is Zuko Analytics?

The premier Form Analytics tool in the world is designed to enhance your conversion rates significantly. It provides insights into when, where, and why users abandon their checkout processes or forms, and allows for detailed analysis by importing audience segments. With its straightforward installation process, it is compatible with over 95% of web forms, making it a versatile choice. This specialized platform, Zuko, focuses on improving your understanding of user interactions with your online forms. By utilizing Zuko's analytics capabilities, you gain unparalleled insights that empower you to make data-driven decisions aimed at enhancing user experience and boosting conversion rates. Zuko seamlessly integrates with any form, regardless of its development method, and can be set up promptly, delivering actionable insights within minutes. Whether your online forms belong to an e-commerce site, a service platform, or any other industry, Zuko can effectively analyze them and provide valuable feedback. This adaptability ensures that Zuko can cater to a wide array of applications, making it an essential tool for businesses looking to optimize their online engagement.

What is Pathmetrics?

Pathmetrics is a powerful yet intuitive multi-touch attribution tool for WordPress, designed to help marketers track and understand how every visitor reaches conversion. Unlike traditional analytics platforms that rely on complex dashboards or opaque data models, Pathmetrics offers clear, visual insights into the entire customer journey—from the first click to form submission or purchase. It maps every interaction across channels such as Google, LinkedIn, YouTube, Facebook, Instagram, Bing, TikTok, and Pinterest, highlighting how each contributes to revenue. The plugin automatically tracks the time between first visit and conversion, providing a holistic view of user behavior and decision cycles. Fully integrated with WooCommerce and the most popular WordPress form builders, it requires no coding, scripts, or manual setup. Its GDPR-compliant architecture ensures visitor tracking only begins after consent, leveraging trusted cookie banner integrations like Cookiebot and CookieYes. With unlimited conversions and form tracking, Pathmetrics empowers teams to attribute marketing results with confidence and precision. It’s ideal for marketers who want to validate their UTM structures, measure true campaign performance, and prove ROI to stakeholders. The platform’s founders, based in Belgium, built Pathmetrics out of frustration with inaccurate attribution and “black box” data reporting. Today, Pathmetrics serves as the marketer’s truth engine, connecting the dots between traffic, engagement, and conversion—without the clutter.

Media

Media

No images available

Integrations Supported

Convert Experiences
Google Optimize
Jotform
Kameleoon
Optimizely One
SPP.co
WordPress

Integrations Supported

Convert Experiences
Google Optimize
Jotform
Kameleoon
Optimizely One
SPP.co
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

£100 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Formisimo

Date Founded

2013

Company Location

United Kingdom

Company Website

www.zuko.io

Company Facts

Organization Name

Pathmetrics

Date Founded

2025

Company Location

Belgium

Company Website

www.pathmetrics.io

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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