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What is ZypMedia?

ZypTV is a programmatic platform crafted to bridge the gap between media buyers and streaming TV advertisers, allowing them to reach local audiences on various devices. It supports both national and local brands that contribute meaningfully to our everyday experiences, thereby enriching our communities and neighborhoods. By providing ad-supported local news and entertainment, ZypTV fosters interaction between users and the businesses that are essential to their regions. With the incorporation of a demand-side platform, ZypTV amplifies the reach and impact of traditional local media, enabling smaller businesses to connect with their target customers more effectively. The rise of streaming TV has notably altered consumer habits, equipping local broadcast media with the benefits of digital advertising. Nonetheless, executing local programmatic streaming TV involves distinct challenges, particularly because of the vast scale and automation required to oversee numerous small, geo-targeted campaigns at once, highlighting the intricacies and innovations necessary in this sector. As the landscape continues to evolve, it becomes increasingly crucial for advertisers and consumers to adapt to emerging technologies for optimal engagement. The ongoing transformation in media consumption patterns further emphasizes the need for platforms like ZypTV to stay ahead of the curve.

What is Enterprise Ad Server?

The dJAX Enterprise Ad Server provides a distinctive and unified solution for digital media companies, allowing them to effectively oversee advertising operations across their websites, mobile platforms, and online video content. This all-encompassing package includes various tools and plugins such as the dJAX Professional Ad Server, a Supply-Side Platform (SSP), a Demand-Side Platform (DSP), and key functionalities like XML feed integration and an Affiliate module, in addition to an In-game ad plugin. By leveraging cutting-edge Real-Time Bidding (RTB) technology, delivery capping, and advanced targeting strategies, it enhances both operational effectiveness and revenue growth. Publishers can widen their ad inventory sales beyond their own networks, enabling immediate connections with a variety of ad networks and exchanges, thus increasing their profits through a method referred to as 'Programmatic Selling.' Meanwhile, advertisers can quickly explore ad inventory across multiple exchanges and networks, enabling them to secure optimal placements for their campaigns in an automated manner. This symbiotic relationship not only streamlines the process for both publishers and advertisers but also significantly amplifies their success in the ever-evolving advertising landscape. Ultimately, the dJAX Enterprise Ad Server enhances the overall efficiency of the advertising ecosystem, making it an invaluable asset.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ZypMedia

Company Location

United States

Company Website

www.zypmedia.com

Company Facts

Organization Name

dJAX Adserver Technology Solutions

Date Founded

2008

Company Location

India

Company Website

www.djaxadserver.com/djax_enterprise_adserver.php

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

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