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What is ZypMedia?
ZypTV is a programmatic platform crafted to bridge the gap between media buyers and streaming TV advertisers, allowing them to reach local audiences on various devices. It supports both national and local brands that contribute meaningfully to our everyday experiences, thereby enriching our communities and neighborhoods. By providing ad-supported local news and entertainment, ZypTV fosters interaction between users and the businesses that are essential to their regions. With the incorporation of a demand-side platform, ZypTV amplifies the reach and impact of traditional local media, enabling smaller businesses to connect with their target customers more effectively. The rise of streaming TV has notably altered consumer habits, equipping local broadcast media with the benefits of digital advertising. Nonetheless, executing local programmatic streaming TV involves distinct challenges, particularly because of the vast scale and automation required to oversee numerous small, geo-targeted campaigns at once, highlighting the intricacies and innovations necessary in this sector. As the landscape continues to evolve, it becomes increasingly crucial for advertisers and consumers to adapt to emerging technologies for optimal engagement. The ongoing transformation in media consumption patterns further emphasizes the need for platforms like ZypTV to stay ahead of the curve.
What is Growth Channel AI?
Utilize Growth Channel AI to effectively identify and connect with specialized audiences across diverse programmatic advertising channels, thereby boosting the success of your marketing efforts. Harness geolocation intelligence to reach individuals who are regular visitors of select retail outlets or attendees of specific events. Quickly gather insights about your customer segments and effortlessly craft comprehensive profiles using advanced artificial intelligence. Broaden your collection of first-party data by developing customized audiences for various marketing endeavors, including advertising, email campaigns, and direct mail outreach. Activate the personas you've identified for focused advertising efforts seamlessly to maximize your outreach. Optimize your campaigns for superior outcomes across both Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs). Evaluate the success of your advertising strategies across both digital realms and traditional platforms. Pinpoint your ideal customers across all online channels while retaining full authority over your budget and audience dimensions, allowing you to target based on both immediate and past location data. There is no need for separate licenses for DSPs, SSPs, or Data Management Platforms (DMPs), making the process more streamlined. Engage niche audiences through a wide array of channels, including television, digital out-of-home, audio ads, native content, video, mobile platforms, and online displays, ensuring a holistic advertising strategy. This comprehensive targeting capability provides unparalleled adaptability and accuracy in reaching the most suitable consumers, ultimately driving better engagement and results for your brand. By integrating these advanced tools, businesses can better understand their market and refine their approach to meet the demands of today’s consumers.
Integrations Supported
Brand24
Crowdfire
Hivestack
Instapage
Justuno
Landbot.io
Leia
Outgrow
PeopleFinder
Reply
Integrations Supported
Brand24
Crowdfire
Hivestack
Instapage
Justuno
Landbot.io
Leia
Outgrow
PeopleFinder
Reply
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
$125 per month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
ZypMedia
Company Location
United States
Company Website
www.zypmedia.com
Company Facts
Organization Name
Growth Channel AI
Company Location
United States
Company Website
www.growthchannel.com
Categories and Features
Ad Server
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving