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What is ZypMedia?

ZypTV is a programmatic platform crafted to bridge the gap between media buyers and streaming TV advertisers, allowing them to reach local audiences on various devices. It supports both national and local brands that contribute meaningfully to our everyday experiences, thereby enriching our communities and neighborhoods. By providing ad-supported local news and entertainment, ZypTV fosters interaction between users and the businesses that are essential to their regions. With the incorporation of a demand-side platform, ZypTV amplifies the reach and impact of traditional local media, enabling smaller businesses to connect with their target customers more effectively. The rise of streaming TV has notably altered consumer habits, equipping local broadcast media with the benefits of digital advertising. Nonetheless, executing local programmatic streaming TV involves distinct challenges, particularly because of the vast scale and automation required to oversee numerous small, geo-targeted campaigns at once, highlighting the intricacies and innovations necessary in this sector. As the landscape continues to evolve, it becomes increasingly crucial for advertisers and consumers to adapt to emerging technologies for optimal engagement. The ongoing transformation in media consumption patterns further emphasizes the need for platforms like ZypTV to stay ahead of the curve.

What is Microsoft Monetize?

Microsoft Monetize is a strategic platform created to optimize inventory management and address a variety of buyer needs, enabling you to fully leverage the potential of your inventory. It provides a cohesive method for handling inventory and demand across multiple types of transactions, channels, and formats. With its robust analytics and data capabilities, the platform aids in effectively maximizing the value of your inventory. Its distinct emphasis on both buyers and sellers encourages varied demand and scalability. Additionally, it strengthens your business with a comprehensive supply-side solution that supports cross-channel monetization while offering critical insights. By gaining control over your entire advertising sales process, from strategic planning to execution, you benefit from a clear and transparent ad-serving solution that improves operational efficiency. This all-encompassing strategy ensures that you remain competitive in a fast-paced market landscape, allowing you to adapt and thrive amidst ongoing changes. Ultimately, Microsoft Monetize positions your business to seize new opportunities and harness growth in an increasingly digital world.

Media

Media

Integrations Supported

Integrations Supported

Amazon Transparent Ad Marketplace (TAM)
Amazon Unified Ad Marketplace (UAM)
Microsoft Advertising
Placements.io
Prebid

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ZypMedia

Company Location

United States

Company Website

www.zypmedia.com

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

about.ads.microsoft.com/en/solutions/technology/microsoft-monetize

Categories and Features

Ad Server

Not specified

Categories and Features

Ad Server

Not specified

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Cyber Media Research and Services Limited