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What is buynomics?

Boost crucial KPIs such as profit, units sold, volume, and revenue effortlessly with buynomics' user-friendly platform, which empowers anyone, not just data analysts, to leverage their data for insightful portfolio analysis. Within just a few minutes, buynomics delivers comprehensive answers to your questions, ensuring you have immediate access to current market insights. Rather than waiting for several weeks and incurring high costs for traditional market research, you can resolve your inquiries as they come up. By merging data from diverse sources like sales data, market research, competitive assessments, expert opinions, and our vast customer insights repository, Virtual Customers effectively consolidate this information. This concurrent simulation of different preferences and behavioral impacts yields realistic customer feedback regarding offers or pricing changes. Central to buynomics is its groundbreaking Virtual Customer technology, which mimics consumer purchasing behavior not through a limited set of personas but through millions of Virtual Customers, each representing distinct preferences similar to those of real buyers. Consequently, businesses can achieve a more profound comprehension of market trends and consumer actions, facilitating better-informed strategic choices. Additionally, this innovative approach allows companies to stay agile in the face of market changes, ultimately leading to enhanced competitive advantages.

What is Mastercard Market Basket Analyzer?

The Market Basket Analyzer is an advanced software tool that utilizes transaction data to improve promotional strategies, enhance product variety, establish competitive pricing, and fine-tune marketing efforts. By focusing on key factors such as basket margin and customer loyalty, this platform offers valuable insights that lead to higher profitability. The breadth of transaction data is extensive, capturing information for each item across all sales transactions in multiple stores, resulting in a substantial data repository. Designed to handle billions of data entries, the Market Basket Analyzer features remarkable processing speeds, completing analyses in mere seconds to a few minutes. With just a click, users can access in-depth analyses, allowing for filtering based on important factors like day of the week, time, store type, and customer demographics. This tool empowers businesses to elevate their promotional approaches with transformative insights at the basket level, thus improving marketing effectiveness and deepening their understanding of consumer behavior. By leveraging these insights, companies can not only refine their promotional strategies but also foster stronger connections with their target audiences, ultimately driving greater engagement and sales growth. The ability to harness such detailed analytics positions businesses to stay ahead in an increasingly competitive marketplace.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

buynomics

Date Founded

2018

Company Location

Germany

Company Website

www.buynomics.com

Company Facts

Organization Name

Mastercard

Date Founded

1966

Company Location

United States

Company Website

www.mastercardservices.com/en/solutions/market-basket-analyzer

Categories and Features

Pricing Optimization

Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning

Categories and Features

Pricing Optimization

Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning

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