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What is comScore?

Integrate a variety of data sources to identify and capitalize on new opportunities that drive business expansion. Build your organization around the groundbreaking evaluation of media performance across multiple platforms. Acquire deep insights into the success of your media and marketing initiatives, empowering you to improve ROI and make confident, well-informed choices. The ability to measure across platforms is vital for successfully navigating the complexities of the current media landscape, ensuring that business decisions rely on robust data. We support leading media companies, brands, and advertisers in forging essential connections to scale their operations. Utilize a powerful array of audience, contextual, and cookie-free predictive targeting solutions to effectively reach cross-platform audiences. We facilitate programmatic advertisers in accessing valuable target demographics via their chosen DMP or DSP for campaigns that cover digital, mobile, CTV, DOOH, and podcasts. By embracing these cutting-edge strategies, businesses can not only adjust to the evolving media landscape but also excel within it, paving the way for sustained success. With the right approach, organizations can transform challenges into opportunities for growth.

What is Advanced Contextual?

Advanced Contextual is a cutting-edge advertising solution designed to help brands, publishers, platforms, and data owners effectively target high-intent consumers across various channels, including the open web and social media, while eliminating reliance on third-party cookies. By leveraging data from a vast network of 3.5 billion content pages from 55,000 publishers, Advanced Contextual equips marketers with the tools to identify and engage customers based on their interactions with content. Unlike its competitors that rely on traditional taxonomies, Advanced Contextual emphasizes the creation of tailored audiences by focusing on specific keywords that resonate with potential buyers, enabling brands to uncover high-intent audiences in both unexpected and cost-effective locations. This forward-thinking approach not only enhances marketing effectiveness but also prioritizes consumer privacy, a crucial aspect in today's digital world. Additionally, the platform's capacity to swiftly adapt to changing market dynamics further cements its status as a frontrunner in the realm of contextual advertising. As digital marketing continues to evolve, the importance of such innovative solutions will only grow, making Advanced Contextual a vital resource for businesses seeking to maintain a competitive edge.

Media

Media

Integrations Supported

AcuityAds
Bright Analytics
Campaign Manager+
Codename One
Commanders Act
Convert Experiences
Desktop.com
DynAdmic
Flowplayer
GaleForceMedia
Presspage
Spotler Mail+
TargetVideo
Traffic Creator
TrustCommander
VWO Insights
YOOtraffic
Zefr

Integrations Supported

AcuityAds
Bright Analytics
Campaign Manager+
Codename One
Commanders Act
Convert Experiences
Desktop.com
DynAdmic
Flowplayer
GaleForceMedia
Presspage
Spotler Mail+
TargetVideo
Traffic Creator
TrustCommander
VWO Insights
YOOtraffic
Zefr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

comScore

Company Location

United States

Company Website

www.comscore.com

Company Facts

Organization Name

Advanced Contextual

Company Location

United States

Company Website

www.advancedcontextual.com

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Categories and Features

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