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What is comScore?

Integrate a variety of data sources to identify and capitalize on new opportunities that drive business expansion. Build your organization around the groundbreaking evaluation of media performance across multiple platforms. Acquire deep insights into the success of your media and marketing initiatives, empowering you to improve ROI and make confident, well-informed choices. The ability to measure across platforms is vital for successfully navigating the complexities of the current media landscape, ensuring that business decisions rely on robust data. We support leading media companies, brands, and advertisers in forging essential connections to scale their operations. Utilize a powerful array of audience, contextual, and cookie-free predictive targeting solutions to effectively reach cross-platform audiences. We facilitate programmatic advertisers in accessing valuable target demographics via their chosen DMP or DSP for campaigns that cover digital, mobile, CTV, DOOH, and podcasts. By embracing these cutting-edge strategies, businesses can not only adjust to the evolving media landscape but also excel within it, paving the way for sustained success. With the right approach, organizations can transform challenges into opportunities for growth.

What is EasyInsights?

EasyInsights was developed specifically for marketers, catering to their unique needs. With EasyInsights, you can effortlessly generate Marketing Dashboards and reports for your clients in just a few minutes. This efficiency is achieved by linking your preferred marketing data source with your BI tool, ultimately enhancing client retention through automated dashboards and reporting. The platform produces valuable and actionable insights, and we also provide tailored attribution models. Additionally, features include server-to-server integration, automated email reports, cohort reports for strategic planning, and comprehensive data warehousing solutions that support your marketing strategies. By utilizing these tools, marketers can streamline their processes and improve decision-making based on accurate data analysis.

Media

Media

No images available

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
Campaign Manager+
Celtra
Codename One
Contentsquare
DynAdmic
Faraday
Innovid
Ketch
LinkedIn Ads
MSIGHTS
Order Time
TargetVideo
UltraWAF
VWO Insights
Zefr

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
Campaign Manager+
Celtra
Codename One
Contentsquare
DynAdmic
Faraday
Innovid
Ketch
LinkedIn Ads
MSIGHTS
Order Time
TargetVideo
UltraWAF
VWO Insights
Zefr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

comScore

Company Location

United States

Company Website

www.comscore.com

Company Facts

Organization Name

EasyInsights

Date Founded

2020

Company Location

India

Company Website

easyinsights.ai/

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Categories and Features

Dashboard

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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