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What is comScore?

Integrate a variety of data sources to identify and capitalize on new opportunities that drive business expansion. Build your organization around the groundbreaking evaluation of media performance across multiple platforms. Acquire deep insights into the success of your media and marketing initiatives, empowering you to improve ROI and make confident, well-informed choices. The ability to measure across platforms is vital for successfully navigating the complexities of the current media landscape, ensuring that business decisions rely on robust data. We support leading media companies, brands, and advertisers in forging essential connections to scale their operations. Utilize a powerful array of audience, contextual, and cookie-free predictive targeting solutions to effectively reach cross-platform audiences. We facilitate programmatic advertisers in accessing valuable target demographics via their chosen DMP or DSP for campaigns that cover digital, mobile, CTV, DOOH, and podcasts. By embracing these cutting-edge strategies, businesses can not only adjust to the evolving media landscape but also excel within it, paving the way for sustained success. With the right approach, organizations can transform challenges into opportunities for growth.

What is Perion?

Perion stands out as a multifaceted advertising technology platform that offers comprehensive omnichannel solutions to connect with consumers at every stage of their journey. Utilizing advanced AI, data-driven insights, and creative innovation, Perion enables brands to present precisely targeted and contextually relevant advertisements across a range of platforms, such as search engines, video content, social media, and digital out-of-home spaces. The company's strategy prioritizes user engagement, privacy, and brand safety, while also fine-tuning advertising efforts to maximize revenue and performance results. Furthermore, Perion provides publishers with an array of tools designed to enhance revenue potential and optimize monetization strategies, fostering a mutually beneficial environment for both advertisers and content creators. This dedication to improving the experiences of brands and publishers alike distinguishes Perion in the ever-evolving advertising technology sector, reinforcing its role as a key player in the industry. The fusion of technology and creativity at Perion paves the way for a more dynamic and effective advertising landscape.

Media

Media

Integrations Supported

Acxiom Real Identity
Bright Analytics
Campaign Manager+
Celtra
Codename One
Contentsquare
DynAdmic
Faraday
Flowplayer
GaleForceMedia
Ketch
MarfeelPress
Presspage
Sizmek Ad Suite
Spotai
TargetVideo
Traffic Creator
UltraWAF
VWO Insights

Integrations Supported

Acxiom Real Identity
Bright Analytics
Campaign Manager+
Celtra
Codename One
Contentsquare
DynAdmic
Faraday
Flowplayer
GaleForceMedia
Ketch
MarfeelPress
Presspage
Sizmek Ad Suite
Spotai
TargetVideo
Traffic Creator
UltraWAF
VWO Insights

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

comScore

Company Location

United States

Company Website

www.comscore.com

Company Facts

Organization Name

Perion

Date Founded

2000

Company Location

Israel

Company Website

www.perion.com

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Categories and Features

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