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What is comScore?

Integrate a variety of data sources to identify and capitalize on new opportunities that drive business expansion. Build your organization around the groundbreaking evaluation of media performance across multiple platforms. Acquire deep insights into the success of your media and marketing initiatives, empowering you to improve ROI and make confident, well-informed choices. The ability to measure across platforms is vital for successfully navigating the complexities of the current media landscape, ensuring that business decisions rely on robust data. We support leading media companies, brands, and advertisers in forging essential connections to scale their operations. Utilize a powerful array of audience, contextual, and cookie-free predictive targeting solutions to effectively reach cross-platform audiences. We facilitate programmatic advertisers in accessing valuable target demographics via their chosen DMP or DSP for campaigns that cover digital, mobile, CTV, DOOH, and podcasts. By embracing these cutting-edge strategies, businesses can not only adjust to the evolving media landscape but also excel within it, paving the way for sustained success. With the right approach, organizations can transform challenges into opportunities for growth.

What is Swayable?

Swayable operates as a worldwide research platform that assesses how media content influences public opinion. Our clients are enhancing the effectiveness of their narratives on critical global issues. Included in our clientele are prominent brands, philanthropic organizations, and political campaigns from various countries. Founded as a public benefit corporation, Swayable is committed to promoting truth and transparency. Significant campaigns turn to Swayable for actionable insights that reveal what strategies are most effective. Clients receive profound insights in under 24 hours without incurring any media expenses. This approach utilizes real scientific methods to enhance consumer insights and gauge public sentiment. Within just 24 hours, results based on thousands of survey respondents can be accessed, accompanied by real-time analytical tools through an online dashboard. This means clients receive concrete evidence of impact rather than mere feedback. Swayable's testing methodology is based on standardized randomized controlled trials (RCT) that deliver a rigorous experimental framework. Leveraging insights across all facets of media planning, creative processes, and messaging can lead to a remarkable 2X-10X increase in return on investment for campaigns. Ultimately, Swayable empowers clients to make informed decisions that can significantly amplify their campaign effectiveness.

Media

Media

Integrations Supported

AcuityAds
Brightspot
Campaign Manager+
Celtra
Codename One
Commanders Act
Convert Experiences
Desktop.com
DynAdmic
Flowplayer
FuseCommander
GaleForceMedia
Presspage
TargetVideo
UltraDDoS Protect
UltraWAF
VWO Insights
YOOtraffic
Zefr

Integrations Supported

AcuityAds
Brightspot
Campaign Manager+
Celtra
Codename One
Commanders Act
Convert Experiences
Desktop.com
DynAdmic
Flowplayer
FuseCommander
GaleForceMedia
Presspage
TargetVideo
UltraDDoS Protect
UltraWAF
VWO Insights
YOOtraffic
Zefr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

comScore

Company Location

United States

Company Website

www.comscore.com

Company Facts

Organization Name

Swayable

Date Founded

2017

Company Location

United States

Company Website

www.swayable.com

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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