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What is contentbird?
Content is fundamental in defining digital personas and revolutionizing marketing tactics. By working closely with our users, we have crafted an innovative strategy that enables businesses to amplify their online visibility and engage potential customers through compelling content. Our content marketing platform simplifies the management of digital assets through five key steps, all accessible from one unified interface. This integration promotes efficient collaboration, increases website traffic, and enhances the visibility of content marketing initiatives. By fusing strategy, processes, data, and a systematic methodology, our platform consolidates all critical components required to boost organic search visibility (SEO), conversion rates, and enrich overall customer experiences with captivating digital content. A strategic, data-informed approach to content marketing not only drives up visitor counts but also fosters their conversion into dedicated customers. Establishing a clear vision for content, setting precise objectives, identifying target audiences, creating style guidelines, and mapping out various customer journeys are essential steps in crafting targeted content that successfully drives outcomes. Ultimately, a robust content strategy is crucial for building meaningful relationships with audiences, paving the way for long-term growth, and ensuring that businesses remain competitive in an ever-evolving digital landscape.
What is Piano?
The Piano platform consists of four interrelated products that work together seamlessly.
Analytics
Piano Analytics functions as a robust suite for data collection and analysis. Although it competes with a range of all-encompassing marketing and behavioral analytics tools, it differentiates itself in compliance-heavy contexts by offering a variety of specialized features and unique datasets.
Activation
Piano Activation includes Composer, which is recognized as the leading experience rules engine worldwide, as well as VX, our dedicated platform for subscription-based commerce.
Audience
Our real-time customer data management system (CDP/DMP) enables sophisticated segmentation of both identified and anonymous users, facilitating the effortless export of customer segments to both Piano's tools and third-party systems.
Amplifier
Our suite of audience engagement tools covers management for organic and paid social media efforts, in addition to newsletters and push notifications. This set of solutions is specifically designed to elevate content that effectively channels traffic to owned and operated digital assets, ensuring sustained user engagement. Ultimately, the synergy of these four products fosters a holistic strategy for managing data and audiences, enhancing overall effectiveness and reach.
API Availability
Has API
API Availability
Has API
Pricing Information
€100 per user per month
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
contentbird
Date Founded
2011
Company Location
Germany
Company Website
en.contentbird.io
Company Facts
Organization Name
Piano
Date Founded
2011
Company Location
United States
Company Website
piano.io
Categories and Features
Content Marketing
Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management
Categories and Features
Content Creation
Advertising Content Creation
Case Study Creation
Collaboration Tools
Content Calendar
Content Creator Marketplace
Content Curation
Content Planning
Content Topic Research
Create Reports
Marketing Content Creation
Quiz Creation
Sales Content Creation
Template Creation
User-Generated Content
Video Content Creation
Visual Content Creation
Written Content Creation
Content Marketing
Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization
Digital Experience Platforms (DXP)
Alerts / Notifications
Auto-Tagging
Blogs
Calendar
Content Modeling
Digital Asset Management
File Sharing
Form Builder
Forums / Message Boards
Headless CMS
Knowledge Base
Performance Monitoring
Personalization / Segmentation
Reporting / Analytics
Surveys / Polls
Templates
User Management / Permissions
Version Control
Wiki
Workflow Management
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Personalization
A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization
Social Media Marketing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Subscription Management
Cancellation Management
Discount / Coupon Management
Dunning Management
Enrollment Management
Product Catalog
Recurring Billing
Revenue Recognition
Revenue Recovery Tools
Self Service Portal
Subscription Plan Management
Tax Management
Trial Management
Usage Tracking/Analytics
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking