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What is diDNA?

diDNA represents a groundbreaking advertising management solution designed specifically for all players involved on the supply side of the advertising ecosystem, including both publishers and ad tech partners. By employing a well-rounded strategy that integrates vital ad technology and connects to over 70 demand partners, it significantly boosts ad revenue. The platform showcases remarkable performance metrics, achieving 95% fill rates, 98% viewability, and ad revenue growth between 100% and 150%, along with an average RPM of $5 and enhanced site loading speeds. In addition, it provides fully transparent, real-time reporting tailored for actionable insights. With its exceptional capability to optimize all forms of digital ad inventory, diDNA utilizes proprietary technology, brand safety measures, and access to high-quality demand sources. Moreover, diDNA's enterprise-level ad management system is meticulously designed to enhance revenue for publishers by harnessing advanced machine learning and artificial intelligence to refine its rules engine, which streamlines the ad management experience and empowers publishers to unlock their maximum revenue potential. This blend of innovative technology and dedicated support enables publishers to concentrate on creating content while reaping the benefits of improved ad performance, ultimately leading to a more effective and efficient advertising strategy. As a result, diDNA not only enhances profitability but also fosters a sustainable advertising environment for all stakeholders involved.

What is Adapex?

We collaborate with publishers to enhance their revenue while ensuring a positive user experience. By utilizing our exceptional services, advanced technology, and exclusive tools, publishers can significantly increase their earnings. Our industry-leading custom header bidding solution is network agnostic, providing access to over 30 high-quality programmatic demand partners, and features optimized prebid capabilities along with enhanced Google AdX functionalities. We offer automated analytics through a user-friendly dashboard that consolidates all data and standardizes it to boost yield and facilitate real-time decision-making. Additionally, our agency and brand partners provide guaranteed deals and high CPMs, along with effective campaign management for direct in-house agreements. Integration with your current systems is smooth and straightforward, thanks to our easily implementable code, with all future optimizations managed by our team. Furthermore, we are committed to delivering continuous and responsive support to our clients to ensure their ongoing success.

Media

Media

Integrations Supported

Google Ads
Admiral
Amazon Web Services (AWS)
Google AdMob
Google Cloud Platform
OpenX
Sovrn
Verizon Cloud
Zimbra

Integrations Supported

Google Ads
Admiral
Amazon Web Services (AWS)
Google AdMob
Google Cloud Platform
OpenX
Sovrn
Verizon Cloud
Zimbra

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

diDNA

Date Founded

2017

Company Location

United States

Company Website

didna.io

Company Facts

Organization Name

Adapex

Date Founded

2013

Company Location

United States

Company Website

adapex.io

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Publishing and Subscriptions

Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Categories and Features

Popular Alternatives

Popular Alternatives

HeadBidder Reviews & Ratings

HeadBidder

FM Labs LLC
HeadBidder Reviews & Ratings

HeadBidder

FM Labs LLC