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What is diDNA?

diDNA represents a groundbreaking advertising management solution designed specifically for all players involved on the supply side of the advertising ecosystem, including both publishers and ad tech partners. By employing a well-rounded strategy that integrates vital ad technology and connects to over 70 demand partners, it significantly boosts ad revenue. The platform showcases remarkable performance metrics, achieving 95% fill rates, 98% viewability, and ad revenue growth between 100% and 150%, along with an average RPM of $5 and enhanced site loading speeds. In addition, it provides fully transparent, real-time reporting tailored for actionable insights. With its exceptional capability to optimize all forms of digital ad inventory, diDNA utilizes proprietary technology, brand safety measures, and access to high-quality demand sources. Moreover, diDNA's enterprise-level ad management system is meticulously designed to enhance revenue for publishers by harnessing advanced machine learning and artificial intelligence to refine its rules engine, which streamlines the ad management experience and empowers publishers to unlock their maximum revenue potential. This blend of innovative technology and dedicated support enables publishers to concentrate on creating content while reaping the benefits of improved ad performance, ultimately leading to a more effective and efficient advertising strategy. As a result, diDNA not only enhances profitability but also fosters a sustainable advertising environment for all stakeholders involved.

What is Browsi?

The revenue generated from advertising is intricately tied to the quality of your inventory. You can instantly increase your profits with Browsi Revenue OS, which leverages more than 100 data metrics to dynamically address viewability, scalability, and pricing. Why stick to a one-size-fits-all ad design and merely wish for better results? Elevate your earnings by using AI to customize ad layouts for every user and page, which improves viewability, scalability, and the overall user experience. It's crucial to ensure that all inventory is consistently optimized for viewability. Given that numerous factors are adjusted with each page load, real-time optimization for viewability becomes essential. Browsi’s AI reconfigures every element of a publisher’s ad layout into a more adaptable format that boosts viewability while providing premium inventory to advertisers as needed. Ensuring that your inventory is viewable should not come at the cost of impression volume. Browsi effectively utilizes over 100 data points to strike a balance between these two important aspects. Employing a data-driven approach to inventory does not mean surrendering control; rather, publishers benefit from improved traffic benchmarking, valuable behavioral insights, strategic ad placements, and reduced ad delivery latency. This all-encompassing method guarantees that both revenue and user experience are prioritized in tandem, allowing for a more holistic approach to digital advertising. Ultimately, embracing such technology positions publishers for greater success in a competitive market.

Media

Media

Integrations Supported

Adform
Admiral
Amazon Web Services (AWS)
Google Ads
Google Cloud Platform
Google Tag Manager
OpenX
Sovrn
Verizon Cloud
WordPress
Zimbra

Integrations Supported

Adform
Admiral
Amazon Web Services (AWS)
Google Ads
Google Cloud Platform
Google Tag Manager
OpenX
Sovrn
Verizon Cloud
WordPress
Zimbra

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$1 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

diDNA

Date Founded

2017

Company Location

United States

Company Website

didna.io

Company Facts

Organization Name

Browsi

Date Founded

2016

Company Location

Israel

Company Website

gobrowsi.com

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Publishing and Subscriptions

Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Machine Learning

Deep Learning
ML Algorithm Library
Model Training
Natural Language Processing (NLP)
Predictive Modeling
Statistical / Mathematical Tools
Templates
Visualization

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